This week, your Friday Forecaster goes into the archives to offer “Under Construction,” a DISH column that first appeared in Electronic Retailer magazine's December 2014 issue. Its topic is just as relevant today, as it asks readers to consider their professional and personal life’s course, and whether it is aligned with their true purpose.To read the column, click here.
Rick Petry is a direct marketing veteran of over 25 years who has been involved with campaigns that have generated over $1 billion in sales. He provides creative services to both B2C and B2B marketing campaigns and recent projects have included Actegy/Revitive, Education Connection, GOLO, Joybird, and OYO. The author of over 200 articles on direct marketing best practices, Petry has a Bachelor of Arts in Cinema/Television from the University of Southern California and an MBA with a Concentration in Marketing and Sales from Marylhurst University.