Friday Forecast: Marketers — Hug It Out with Consumers Using Social Media

by Rick Petry on Apr 6, 2018 5:37:46 PM Consumer Behavior, Social Media, Direct Response, Marketing

Hug It Out with Consumers Using Social Media

This week’s Friday Forecast comes by way of DirectAvenue’s DirectConnect quarterly newsletter and examines the secret to why social media is so addictive and how marketers can leverage its power to foster community, and lasting brand loyalty and affinity.

To access the article, click here.

 About the Author

RickPetry.jpgRick Petry is a direct marketing veteran of over 25 years who has been involved with campaigns that have generated over $1 billion in sales. He provides creative services to both B2C and B2B marketing campaigns and recent projects have included Actegy/Revitive, Education Connection, GOLO, Joybird, and OYO. The author of over 200 articles on direct marketing best practices, Petry has a Bachelor of Arts in Cinema/Television from the University of Southern California and an MBA with a Concentration in Marketing and Sales from Marylhurst University.

Rick Petry's blog
New Call-to-action
 
Subscribe for tips on how to grow your direct response marketing business!
Subscribe Now

Follow Us

New Call-to-action

Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.