This week your Friday Forecaster takes a slight departure from his regular blog to share a video featuring one of ERA’s own. Pitchman extraordinaire Anthony “Sully” Sullivan is part of an initiative called “Layaway Angels.”
Take two minutes to watch this moving segment from Inside Edition which, as a clerk from ToysRUs who was moved to tears remarks is what the holidays is "all about.” Kudos to Sully and his partners for providing such leadership and for no doubt inspiring others to realize that the holidays are not about receiving, but giving by using one’s own good fortune and spirit of generosity to bring joy to others.
Rick Petry is a direct marketing veteran of over 25 years who has been involved with campaigns that have generated over $1 billion in sales. He provides creative services to both B2C and B2B marketing campaigns and recent projects have included Actegy/Revitive, Education Connection, GOLO, Joybird, and OYO. The author of over 200 articles on direct marketing best practices, Petry has a Bachelor of Arts in Cinema/Television from the University of Southern California and an MBA with a Concentration in Marketing and Sales from Marylhurst University.