On March 26, 2014 the ERA Internet & Emerging Media Council hosted a conference call and presentation titled "From Social to $ale." The presentation was hosted by IEMC Chair Kelly Perdew and was presented by Katrina Osio of The Dumont Project. The session focused on Facebook, Twitter, YouTube and Pinterest and included:
- Why Use Social Media to Market Your Product(s)?
- What Social Channels Are Best For Marketing Your Product(s)?
- Strategies and examples of how to use