In addition, ERA members may avail themselves of the ERSP Review program, which is a voluntary participation-based program to monitor and review live seminar recordings and telemarketing phone calls for participants in the coaching and mentoring industry.
According to the FTC, “Lead generators identify or cultivate consumer interest in a product or service, and sell the consumer “lead” information to third parties.”
The workshop is titled “Follow the Lead: An FTC Workshop about Online Lead Generation,” and will gather industry members, consumer advocates, and government regulators to discuss issues including how online lead generation works, ways in which lead generation may be considered unlawful under the FTC Act, best practices, and tips for consumers.
ERSP is planning to attend the workshop, which will be held in Washington, D.C. on October 30th. The FTC is currently seeking research and discussion topics. For more information, please contact LGabinelli@ersp.bbb.org
Photo by David Castillo Dominici/FreeDigitalPhotos.net
Leanne Gabinelli is a staff attorney for ERSP and the Advertising Self-Regulatory Council.