ERSP to Attend FTC Workshop on Online Lead Generation

by Leanne Gabinelli on Aug 17, 2015 7:00:00 PM Advocacy

FTC_to_Host_Workshop_Focused_on_Online_Lead_Generation-499013-editedAs many in the industry are aware, the FTC recently announced that it will host a workshop this fall to explore the growth of the lead generation advertising industry. Since 2012, ERSP has been reviewing lead generation advertising for direct response marketers in the coaching and mentoring space. ERSP’s program is voluntary and is run in accordance with the ERSP Policy and Procedures.

In addition, ERA members may avail themselves of the ERSP Review program, which is a voluntary participation-based program to monitor and review live seminar recordings and telemarketing phone calls for participants in the coaching and mentoring industry.
 
According to the FTC, “Lead generators identify or cultivate consumer interest in a product or service, and sell the consumer “lead” information to third parties.”

The workshop is titled “Follow the Lead: An FTC Workshop about Online Lead Generation,” and will gather industry members, consumer advocates, and government regulators to discuss issues including how online lead generation works, ways in which lead generation may be considered unlawful under the FTC Act, best practices, and tips for consumers.

ERSP is planning to attend the workshop, which will be held in Washington, D.C. on October 30th. The FTC is currently seeking research and discussion topics. For more information, please contact LGabinelli@ersp.bbb.org
or PMarinello@ersp.bbb.org

Photo by David Castillo Dominici/FreeDigitalPhotos.net

Leanne Gabinelli is a staff attorney for ERSP and the Advertising Self-Regulatory Council.

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