ERA is excited to announce that Mikael Greenlief, director of strategy at Giant Spoon, will present this year’s D2C keynote presentation entitled, Connected Storytelling - Leveraging Digital and Data to Move Beyond Powering Ads, on Wednesday, September 14, 2016 at the Wynn Las Vegas.
Regarded as an everything agency, Giant Spoon embraces the digital culture and believes in an idea-centric strategy, where the idea is the strategy amplified through content, technology, and media. MediaPost honored Giant Spoon as “Creative Agency of the Year” for 2014 and 2015.
Join us for this keynote luncheon, in which Greenlief will touch on how marketers and brands can look beyond just data to drive performance and response, and will highlight ways to create deeper engagement with their audience. Technology, data, and digital can be leveraged beyond just powering programmatic banner ads, video and TV spots, and put to work to create context, value, meaning, and affinity through the power of personalized moments and connection.
During this special presentation sponsored by EvTech, members will walk away with a better understanding of how a truly connected world and the “Internet of Things” completely change the landscape of leveraging digital and data to power messaging. In addition, they’ll learn what consumers expect and what they don't expect, as well as how to capitalize on both with digital.
For more information about the keynote, click here.
Want to attend this year’s keynote luncheon? Be sure to register by June 24 to get the Early Bird discount.