Good News For Direct Response Marketers: Operation Choke Point is Dead

by Bill McClellan on Aug 23, 2017 9:00:00 AM Government Relations


I have big news to share with you and it is great for the industry. The Justice Department has formally ended its Operation Choke Point efforts. That is a huge win for ERA, the industry, and all of the folks who took a stand against the Department of Justice on this issue over the years.

After extensively blogging on this issue dating back to the summer of 2014, I can tell you that this has been a long time coming. Since that summer, we have blogged on the dangers of Operation Choke Point a total of 24 times.

However, back in January of this year, in my Ultimate Direct Response Cheat Sheet for the Trump Era blog post, I predicted that regulatory action from Operation Choke Point would subside in the new administration. Now, this has finally come to pass.

In a letter addressed to Bob Goodlatte (R-VA), who chairs the House Judiciary Committee, the Justice Department formally ended the Obama-era initiative. This is an especially big win for our Government Affairs Fly-In attendees from 2016 who stormed the Hill on this issue. That year, we met with interested staffers from the offices of Senators Ted Cruz (R-TX) and Mike Lee (R-UT) as well as Rules Chairman Pete Sessions who was our champion on this issue in the US House of Representatives. 

To those who participated in the Hill visits that year, our industry thanks you for your efforts. 

I would also like to take this opportunity to thank the US Department of Justice for laying Operation Choke Point to rest.

As you might recall, the Obama Administration put this effort into place in order to pressure financial institutions to end customer relationships with As Seen on TV businesses among others. Clearly, we here at ERA are pleased that this initiative is no longer in effect. And we will not stand by and allow efforts like these to be undertaken again by the Department of Justice.

 About the Author


Bill McClellan serves as ERA's Vice President of Government Affairs. Prior to joining the association, Bill worked as a lobbyist at the Georgia Automobile Dealers Association, covering the state legislature and Georgia's congressional delegation. Before working for the GADA, Bill managed political campaigns at both the congressional and state constitutional levels.

Bill McClellan's blog
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