Hawthorne Direct’s Moxie Video Mashup Celebrates ERA’s 25th Anniversary

by Karla Crawford Kerr on Sep 14, 2015 8:30:00 PM Moxie Awards

I’m looking forward to seeing all of our colleagues at the 2015 ERA D2C Convention in October, and I’m especially looking forward to celebrating our industry together at the Moxies Awards Gala on Thursday, October 8. This will be an exciting year as we recognize ERA's 25th anniversary.

Our Hawthorne Direct team has been busy behind the scenes in preparation for the Moxies—creating a video mashup featuring contributions from Concepts TV Productions, Guthy-Renker, Oak Lawn Marketing, Ideal Living, Darla Haun, Venable, Brand New Media, Media Design Group, Marc Gill, Hampton Direct, Tracy Metro, Marketing Maven, and more!

Each company has an assigned/selected song from the 25-year anniversary period, and what they have been creating is quite entertaining. You’ll see everything from "Bye, Bye, Bye" (aka “Buy, Buy, Buy”) courtesy of the N 'Sync - Concepts TV Productions to "All the Single Ladies" (and some men, too) courtesy of Media Design Group, as well as Venable’s remarkable Greg Sater (incoming ERA Board chairman) featured as Kurt Cobain in some Nirvana “team spirit” of sorts.

For more information or to purchase tickets to the 2015 Moxie Awards Gala, click the link.

Karla Crawford Kerr is director of Business Development & Corporate Relations at Hawthorne Direct.

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