How to Prepare a Stand-out Mobile Ad

by Greg Garrick on Dec 3, 2014 8:00:00 PM Digital Marketing, e-Commerce

iStock_000033722558_small-663221-editedThere’s no question that mobile advertising is well on its way to becoming the dominant vehicle for attracting new and repeat customers. And with the proliferation of smartphone usage, the sky’s the limit when it comes to reaching the right audience through mobile marketing.

However, it’s not as simple as posting mobile ads and waiting for results. There are steps companies big and small must take to achieve optimal results that support the bottom line. That starts with developing a mobile ad that’s compelling enough to spark the interest of a potential customer, while also giving them a reason to take action and engage with a business.

To make the most of a mobile ad, keep these tips in mind:

  • Keep it Brief – Try to be as concise as possible. The ad should only focus on your core message, using five words or less. Advertising on a small mobile device makes it even more important to be pithy and clear in conveying your message. There’s only so much space to get the message across effectively.
  • Keep it Simple – Remember KISS? Because you have limited space, it’s not necessary to convey a complicated sales pitch. Simply focus on engaging consumers and making them want to click on your ad to learn more. Your landing page will provide more detailed information to persuade the visitor to take some sort of action.
  • Know Your Goal – What are you attempting to accomplish from this mobile advertising campaign? Do you want more members to join your website? Are you looking for more subscribers to send company newsletters? However you define your goals, make sure your call-to-action is clear and reflects your goals.
Keep in mind that the concept is just the beginning—but companies that start with the right foundation, will be in the best position to capitalize on the power of mobile advertising.

Greg Garrick is VP of Mobile Marketing at UpSnap.
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