Over the past 25 years, direct response advertising has evolved from standard 30-minute informational formats in fringe time periods that drive people to call and order to fully integrated cross-platform campaigns that use a combination of Web, mobile, and traditional TV to drive results. It could be one person, a team, or an entire company that pushes the envelope, and embraces an entrepreneurial spirit that impacts the way an entire industry does business.
It is in that spirit that Mercury Media created “The Mercury Wing Award,” which celebrates excellence and recognizes the achievements of those up-and-coming DR marketers, companies, and individuals. The nominees represent leaders in direct response marketing, public relations, technology, and social media management who are redefining, expanding, and pushing direct response advertising forward by creating new and more efficient ways to deliver results and drive the future of our industry.
The 2015 Mercury Wing Award nominees are:
- Andrew Latimer, Bluewater Media
- Conversion Logic
- Dawn DuMont, The DuMont Project
- Digital Target Marketing
- Ranjit Mulgaonkar, DNA Response, Inc.
- Jason Levesque, Argo Marketing Group
- Marketing Maven
- Melany Strohbach, M2 Marketing and Management
- Vince Dargush, ICTV Brands
- Rich Ransom, ICTV Brands
The “Mercury Wing Award” was created to take notice of those who are newer to the industry and maybe not as well known. The way we communicate, make purchases, and socialize is constantly changing. Increases in the number of websites, apps, and channels clutter the market, and can cause confusion in the market place on what is the perfect mix of media. The Wing Award is an opportunity for all of us to take notice of who is changing the industry and how. We look forward to celebrating all the nominees and announcing the winner at the Moxie Awards Gala.
Congratulations to all of this year's Mercury Wing Award nominees! Find out who will take home the award at the Moxie Awards Gala! Purchase your tickets now.
Andrew McLean is CEO of Mercury Media.