Holiday planning is upon us, and the stakes are higher than ever. According to analytics provider RJMetrics, November and December drive 30% more ecommerce revenue than non-holiday months. And the period between Black Friday and Christmas brings in up to 100% more revenue compared to other shopping days throughout the year.
This warrants an obvious question.
Is your website ready for the holiday rush?
To help you prepare, we’ve put together a quick list of tips. Below, you’ll find 10 ecommerce best practices to get your site in the holiday spirit.
Ready, set, shop!
According to a recent market study conducted by Curalate and the Internet Marketing Association, just 8% of marketers believe they are effectively using images to drive ecommerce. What gives?
There’s no arguing that the connected consumer is a tough gingerbread cookie to crack. They’re discovering products in new places, buying across multiple channels, and sharing some really awesome images of their own. If you’re preparing your website for holiday shoppers, the tips outlined here offer a great way to leverage these behaviors – through the holiday season and beyond.
Photo by Gualberto107/FreeDigitalPhotos.net
Stacy Goodman is content strategist at Curalate.