Jack LaLanne to Receive Inaugural DR Icon Award

by Dave Martin on Aug 8, 2011 9:15:00 AM ERA News, Moxie Awards

Industry pioneer and fitness guru to be honored during the Moxie Awards Gala on Sept. 15th at the Wynn Hotel, Las Vegas

August 8, 2011 – The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced that Jack LaLanne, a long-time pioneer in the direct response marketing field, will be honored posthumously with the inaugural DR Icon Award. The Award will be presented at the ERA Moxie Awards Gala on Thursday, Sept. 15th, 7:00 p.m. – 9:30 p.m., at the 2011 ERA D2C Convention at the Wynn Hotel, Las Vegas.

The DR Icon Award honors an individual whose personal brand and extraordinary talent have re-shaped direct response marketing. The Award will be presented in honor of Jack LaLanne to his wife of 51 years, Elaine LaLanne, during a special presentation.

“Jack LaLanne was a pioneer in our industry whose skills and personality surpassed the direct-to-consumer marketplace,” says ERA President and CEO Julie Coons. “He made significant contributions to our industry, while helping people worldwide see the importance of living a strong and healthy life. It’s evident that the industry and his peers strongly believe Jack is worthy of receiving this new award.”

“Jack meant so much to so many and this award is a noble final recognition for all his hard work spreading his message of health and fitness to the world. I am touched, honored and privileged to receive it on his behalf,” says Elaine LaLanne.

Jack LaLanne passed away on January 23, 2011.

Jack LaLanne was America’s Number 1 Physical Fitness Expert and Guru, and is often called the “Godfather of Fitness.” Jack admitted it was not always this way. “As a kid,” he flatly stated, “I was a sugarholic and a junk food junkie! It made me weak and it made me mean.” It was at the age of 15, when he heard a nutritionist speak at the Oakland City Women’s Club in San Francisco Bay Area. That man promised Jack if he would exercise and eat a proper diet, he could regain good health. Jack listened attentively and was fiercely determined to walk away from that lecture ready to build a totally new Jack LaLanne.

He began experimenting with weights and before long Jack was able to attain a muscular, healthy body. He became a voracious reader, absorbing everything that would help him to improve himself. During college, he studied pre-med to become a medical doctor and graduated. However, resolving to help others find the secrets to health and fitness, LaLanne opened the nation’s first modern health studio in 1936 in Oakland, California.

Over time, Jack began to formulate a basic approach to physical fitness and nutrition. His methods would be scientifically sound, as he developed the first prototypes of exercise equipment presently available in contemporary health spas. He was the first to have women work out with weights, and he also encouraged the disabled and elderly to exercise for health.

Jack’s reputation began to spread and by the early 1950s, he was given the opportunity to utilize the new medium of television to reach even more people. He used television to reach out to millions of Americans everywhere with his gospel message of get out of your chair, work out and feel better. His motivational message spread across the country like wildfire and his show was an instant nationwide hit! Jack LaLanne lived by what he said to others, and he did it for over 75 years. Much of what Jack LaLanne has advocated through his teaching has become common knowledge today. Today’s doctors and fitness experts all acknowledge daily systematic and proper diet as the principle keys to a longer healthier life. See also this link: http://www.jacklalanne.com/jacks-adventures/feats-and-honors.php


For more information please visit www.retailing.org.

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About the 2011 ERA D2C Convention
The Electronic Retailing Association’s 2011 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature more than 4,000 attendees and 120 exhibitors, a variety of education sessions on industry related topics and expansive networking opportunities, as well as wide variety of events on the trade show floor. For more information, please visit www.D2Cshow.org.

About the Electronic Retailing Association
Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Acorn Corporation, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Jewelry Television, QVC, ShopNBC and Thane. For more information about ERA, please visit www.retailing.org.

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