When it comes to leveraging traditional and digital marketing channels, it’s all about determining what content works best in what channel. For example, JOYUS focuses its marketing efforts on products with a lower price point, where the time to tell a story and the ability to convert the audience are completely aligned. The digital format allows for more flexibility on the creative side. Thus, marketers can shorten or lengthen the amount of time relative to what’s required to talk about the product.
Learn more about JOYUS by clicking on this video featuring ERA Digital SupERAchiever Sukhinder Singh Cassidy, founder and CEO of JOYUS.