K-Tel Int’l Founder Phil Kives Passes Away at 87

by Electronic Retailing Association on Apr 29, 2016 12:31:26 PM DRTV

li-kives2-694601-edited.jpgToday, the industry is mourning the loss of one of its own. CBC News reports that famous pitchman Phil Kives, who founded K-Tel International in the 1960s, died on April 27 in Winnipeg at the age of 87.

K-Tel was best known for marketing such DRTV hits as the Veg-o-matic food cutter, the Patty Stacker, the Miracle Brush, and Hooked on Classics.

In 2006, Kives was the subject of the documentary, As Seen on TV: The K-Tel Story. For more information about this infomercial pioneer, click here.

Phil Kives image by Angela Johnston/CBC.


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