Kevin Harrington to Receive Lifetime Achievement Award

by Dave Martin on Jul 18, 2012 9:38:00 AM D2C Convention, Moxie Awards

The Electronic Retailing Association (ERA) announced that Kevin Harrington, chairman and founder of As Seen On TV, Inc., publicly traded as ASTV, will be honored with the esteemed 2012 Lifetime Achievement Award. He will be recognized during a special presentation at the Moxie Awards Gala on Thursday, September 13, 2012, 7:00 p.m. – 9:30 p.m., at the 2012 ERA D2C Convention at the Wynn Hotel, Las Vegas.

The Lifetime Achievement Award, which is not given out every year, is awarded to a deserving member whose work has had a visible impact on the industry and has been acknowledged as doing so by other colleagues in the industry and the public at large. Harrington will join past honorees: Katie Williams, Billy Mays, Earl Greenburg, Rob Woodrooffe, Tim Hawthorne, Greg Renker, Joe Segal, Suzanne Somers, Mike Levey and Ron Popeil.

“As a founding member of ERA and as a marketing innovator, Kevin Harrington has made an indelible imprint on the direct response marketing landscape through his contributions as both a successful entrepreneur and as a highly respected industry thought leader. We are proud to name Kevin as this year’s Lifetime Achievement Award recipient,” says ERA President and CEO Julie Coons.

“I'm so honored to receive this award and want to thank ERA for making it possible,” says Harrington. “I owe my success to all the inventors, producers, media agencies, investors, and the team that surrounds me day-to-day."

Harrington is widely acknowledged as a pioneer and principal architect of the infomercial industry. In 1984, he produced one of the industry’s first 30-minute infomercials. Since then, he has been involved with more than 500 product launches that resulted in sales of more than $4 billion worldwide, with 20 products that reached individual sales in excess of $100 million.

Harrington founded Quantum International, Ltd., in the mid 1980s, which merged into National Media Corporation in 1991. Under his leadership as president, National Media reached $500 million in annual sales, distributing in more than 100 countries and 20 languages.

He was also CEO of several other entrepreneurial companies including HSN Direct, a joint venture with Home Shopping Network, in 1994 and Reliant International Media in 1997. Reliant International Media was sold in 2007.

In 2011, his company TVGoods, Inc., acquired the web property AsSeenonTV.com. AsSeenOnTV.com represents a highly trafficked catalog of direct response products with more than 2 million customers, 700,000 email registrants and hundreds of thousands of unique visitors each month. Harrington now serves as chairman of As Seen On TV, Inc, publicly traded as ASTV.

Throughout his career, he has helped to establish two of the most important and recognized global networking associations: the Electronic Retailing Association (ERA) and the Entrepreneur's Organization (EO), formally known as the Young Entrepreneurs' Organization.

Harrington has appeared as an investor “shark” on the popular ABC television series “Shark Tank,” produced by Mark Burnett. In addition, he released a book, titled "Act Now: How I Turn Ideas into Million-Dollar Products," which chronicles his life and experiences in the DRTV industry.

For more information about the Moxie Awards Gala or to purchase tickets, please visit http://www.retailing.org/d2c.

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