Letter from the CEO - June 2014

by Julie Coons on Jun 12, 2014 11:19:00 AM Monthly ERA Update

May brought ERA members the incredibly important ERA Government Affairs Fly-In, and members resoundingly told us that this year was the “best year ever.” ERA welcomed to Washington, D.C. executives from Allstar, Beachbody, Concepts TV Productions, EvTech Media, Litle & Co., Meritus, TELEBrands, Oak Lawn Marketing Group, Professional Marketing International (PMI), Savvier, and Sensa.

Throughout the two days, members seized the opportunity to network with top-level direct marketers, senior government officials, as well as influential Congressional leaders. The Fly-In also provided an amazing line-up of speakers and sessions that delivered valuable insight into how to protect and grow your bottom line.

For example, Julie Bainbridge, Director of Product Quality at Amazon.com, presented this year’s keynote address. Julie explained how to connect with the Amazon team to remove counterfeit products on the Amazon platform. She also covered in detail newly introduced and upcoming tools marketers can use to take down bad actors on the Amazon platform. The cutting-edge third-party web-crawling solutions Amazon plans to implement to protect you and your product provided a fascinating behind the scenes preview of the future marketplace.

One of the highlights of the event was the 10-year anniversary of ERSP (Electronic Retailing Self-Regulation Program), with special opening reception guests Mary E. Power, President and CEO of the Council of Better Business Bureaus; Lee Peeler, President and CEO of ASRC; Mary K. Engle, Associate Director for Advertising Practices, Federal Trade Commission; and Lois Greisman, Associate Director Division of Marketing Practices, Federal Trade Commission. This was a networking opportunity with key policymakers that only ERA could deliver!

Our record number of attendees also heard from Lev Kubiak, Director of the National Intellectual Property Rights Coordination Center, Immigration and Customs Enforcement (ICE); and Richard DiNucci, Assistant Commissioner of the Office of International Trade, Customs and Border Protection (CPB). These two senior government officials asked the industry to work with them on bi-directional education. They believe collaboration between industry and the government is the key to combat the counterfeit bad guys. Members who attended had the opportunity to quickly connect with these key decision makers.

The Government Affairs Fly-In wrapped up on a high note with a short walk to the United States Capitol, where our members had the chance to speak directly with members of Congress. During our visit, industry marketers broke down into small team units that worked together to discuss the issues affecting our industry. Members of Congress they met with included Orrin Hatch (R-Utah), Henry Waxman (D-Calif.), Sam Graves (R-Mo.), Jim Matheson (D-Utah), Jason Chaffetz (R-Utah), Brad Sherman (D-Calif.) and Rodney Ferlinghuysen (R-N.J.). These members carried the flag for the entire direct response industry by sharing with legislators their challenges of working within a regulatory framework, as well as the industry’s good works in the area of self-regulation.

Thank you to those who made the trip to Washington, D.C. to educate our nation’s regulators and legislators. Your voice is critical to all that ERA does for the industry in Washington. For those of you who didn’t attend this year—we can’t wait to see you next year in the nation’s capital.

May brought ERA members the incredibly important ERA Government Affairs Fly-In, and members resoundingly told us that this year was the “best year ever.” ERA welcomed to Washington, D.C. executives from Allstar, Beachbody, Concepts TV Productions, EvTech Media, Litle & Co., Meritus, TELEBrands, Oak Lawn Marketing Group, Professional Marketing International (PMI), Savvier, and Sensa.

Throughout the two days, members seized the opportunity to network with top-level direct marketers, senior government officials, as well as influential Congressional leaders. The Fly-In also provided an amazing line-up of speakers and sessions that delivered valuable insight into how to protect and grow your bottom line.

For example, Julie Bainbridge, Director of Product Quality at Amazon.com, presented this year’s keynote address. Julie explained how to connect with the Amazon team to remove counterfeit products on the Amazon platform. She also covered in detail newly introduced and upcoming tools marketers can use to take down bad actors on the Amazon platform. The cutting-edge third-party web-crawling solutions Amazon plans to implement to protect you and your product provided a fascinating behind the scenes preview of the future marketplace.

One of the highlights of the event was the 10-year anniversary of ERSP (Electronic Retailing Self-Regulation Program), with special opening reception guests Mary E. Power, President and CEO of the Council of Better Business Bureaus; Lee Peeler, President and CEO of ASRC; Mary K. Engle, Associate Director for Advertising Practices, Federal Trade Commission; and Lois Greisman, Associate Director Division of Marketing Practices, Federal Trade Commission. This was a networking opportunity with key policymakers that only ERA could deliver!

Our record number of attendees also heard from Lev Kubiak, Director of the National Intellectual Property Rights Coordination Center, Immigration and Customs Enforcement (ICE); and Richard DiNucci, Assistant Commissioner of the Office of International Trade, Customs and Border Protection (CPB). These two senior government officials asked the industry to work with them on bi-directional education. They believe collaboration between industry and the government is the key to combat the counterfeit bad guys. Members who attended had the opportunity to quickly connect with these key decision makers.

The Government Affairs Fly-In wrapped up on a high note with a short walk to the United States Capitol, where our members had the chance to speak directly with members of Congress. During our visit, industry marketers broke down into small team units that worked together to discuss the issues affecting our industry. Members of Congress they met with included Orrin Hatch (R-Utah), Henry Waxman (D-Calif.), Sam Graves (R-Mo.), Jim Matheson (D-Utah), Jason Chaffetz (R-Utah), Brad Sherman (D-Calif.) and Rodney Ferlinghuysen (R-N.J.). These members carried the flag for the entire direct response industry by sharing with legislators their challenges of working within a regulatory framework, as well as the industry’s good works in the area of self-regulation.

Thank you to those who made the trip to Washington, D.C. to educate our nation’s regulators and legislators. Your voice is critical to all that ERA does for the industry in Washington. For those of you who didn’t attend this year—we can’t wait to see you next year in the nation’s capital.

May brought ERA members the incredibly important ERA Government Affairs Fly-In, and members resoundingly told us that this year was the “best year ever.” ERA welcomed to Washington, D.C. executives from Allstar, Beachbody, Concepts TV Productions, EvTech Media, Litle & Co., Meritus, TELEBrands, Oak Lawn Marketing Group, Professional Marketing International (PMI), Savvier, and Sensa.

Throughout the two days, members seized the opportunity to network with top-level direct marketers, senior government officials, as well as influential Congressional leaders. The Fly-In also provided an amazing line-up of speakers and sessions that delivered valuable insight into how to protect and grow your bottom line.

For example, Julie Bainbridge, Director of Product Quality at Amazon.com, presented this year’s keynote address. Julie explained how to connect with the Amazon team to remove counterfeit products on the Amazon platform. She also covered in detail newly introduced and upcoming tools marketers can use to take down bad actors on the Amazon platform. The cutting-edge third-party web-crawling solutions Amazon plans to implement to protect you and your product provided a fascinating behind the scenes preview of the future marketplace.

One of the highlights of the event was the 10-year anniversary of ERSP (Electronic Retailing Self-Regulation Program), with special opening reception guests Mary E. Power, President and CEO of the Council of Better Business Bureaus; Lee Peeler, President and CEO of ASRC; Mary K. Engle, Associate Director for Advertising Practices, Federal Trade Commission; and Lois Greisman, Associate Director Division of Marketing Practices, Federal Trade Commission. This was a networking opportunity with key policymakers that only ERA could deliver!

Our record number of attendees also heard from Lev Kubiak, Director of the National Intellectual Property Rights Coordination Center, Immigration and Customs Enforcement (ICE); and Richard DiNucci, Assistant Commissioner of the Office of International Trade, Customs and Border Protection (CPB). These two senior government officials asked the industry to work with them on bi-directional education. They believe collaboration between industry and the government is the key to combat the counterfeit bad guys. Members who attended had the opportunity to quickly connect with these key decision makers.

The Government Affairs Fly-In wrapped up on a high note with a short walk to the United States Capitol, where our members had the chance to speak directly with members of Congress. During our visit, industry marketers broke down into small team units that worked together to discuss the issues affecting our industry. Members of Congress they met with included Orrin Hatch (R-Utah), Henry Waxman (D-Calif.), Sam Graves (R-Mo.), Jim Matheson (D-Utah), Jason Chaffetz (R-Utah), Brad Sherman (D-Calif.) and Rodney Ferlinghuysen (R-N.J.). These members carried the flag for the entire direct response industry by sharing with legislators their challenges of working within a regulatory framework, as well as the industry’s good works in the area of self-regulation.

Thank you to those who made the trip to Washington, D.C. to educate our nation’s regulators and legislators. Your voice is critical to all that ERA does for the industry in Washington. For those of you who didn’t attend this year—we can’t wait to see you next year in the nation’s capital.

May brought ERA members the incredibly important ERA Government Affairs Fly-In, and members resoundingly told us that this year was the “best year ever.” ERA welcomed to Washington, D.C. executives from Allstar, Beachbody, Concepts TV Productions, EvTech Media, Litle & Co., Meritus, TELEBrands, Oak Lawn Marketing Group, Professional Marketing International (PMI), Savvier, and Sensa.

Throughout the two days, members seized the opportunity to network with top-level direct marketers, senior government officials, as well as influential Congressional leaders. The Fly-In also provided an amazing line-up of speakers and sessions that delivered valuable insight into how to protect and grow your bottom line.

For example, Julie Bainbridge, Director of Product Quality at Amazon.com, presented this year’s keynote address. Julie explained how to connect with the Amazon team to remove counterfeit products on the Amazon platform. She also covered in detail newly introduced and upcoming tools marketers can use to take down bad actors on the Amazon platform. The cutting-edge third-party web-crawling solutions Amazon plans to implement to protect you and your product provided a fascinating behind the scenes preview of the future marketplace.

One of the highlights of the event was the 10-year anniversary of ERSP (Electronic Retailing Self-Regulation Program), with special opening reception guests Mary E. Power, President and CEO of the Council of Better Business Bureaus; Lee Peeler, President and CEO of ASRC; Mary K. Engle, Associate Director for Advertising Practices, Federal Trade Commission; and Lois Greisman, Associate Director Division of Marketing Practices, Federal Trade Commission. This was a networking opportunity with key policymakers that only ERA could deliver!

Our record number of attendees also heard from Lev Kubiak, Director of the National Intellectual Property Rights Coordination Center, Immigration and Customs Enforcement (ICE); and Richard DiNucci, Assistant Commissioner of the Office of International Trade, Customs and Border Protection (CPB). These two senior government officials asked the industry to work with them on bi-directional education. They believe collaboration between industry and the government is the key to combat the counterfeit bad guys. Members who attended had the opportunity to quickly connect with these key decision makers.

The Government Affairs Fly-In wrapped up on a high note with a short walk to the United States Capitol, where our members had the chance to speak directly with members of Congress. During our visit, industry marketers broke down into small team units that worked together to discuss the issues affecting our industry. Members of Congress they met with included Orrin Hatch (R-Utah), Henry Waxman (D-Calif.), Sam Graves (R-Mo.), Jim Matheson (D-Utah), Jason Chaffetz (R-Utah), Brad Sherman (D-Calif.) and Rodney Ferlinghuysen (R-N.J.). These members carried the flag for the entire direct response industry by sharing with legislators their challenges of working within a regulatory framework, as well as the industry’s good works in the area of self-regulation.

Thank you to those who made the trip to Washington, D.C. to educate our nation’s regulators and legislators. Your voice is critical to all that ERA does for the industry in Washington. For those of you who didn’t attend this year—we can’t wait to see you next year in the nation’s capital.

Julie Coons's blog
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