Letter from the CEO - November 2013

by Julie Coons on Nov 19, 2013 4:01:00 PM Monthly ERA Update

The ERA Board of Directors has just completed its second board meeting of the year. After spending nearly a full day together, the Board invested time, energy, and intellect in the beginnings of a renewed strategic plan. During my nearly five-year tenure with ERA, previous Boards worked diligently to develop a strategic plan and monitor its implementation. That plan period ended June 2013 and during its three-year period, delivered amazing financial and programmatic results to ERA. Now it is time to consider the next three years within the current renewed resources and capabilities of ERA, but most importantly, the current business environment for direct response.

Many members of ERA including those on the Board have noted that the industry is at a cross road, where the amazing power of television is now an integral part of a truly multi-channel, multi-platform, multi-screen marketing environment. A new strategic plan must take in to account this evolution and support ERA’s membership’s effective and profitable growth in this new world. The Board affirmed that ERA will continue to be the meeting place for direct marketing leaders to better their companies, themselves, and the industry; that ERA's role as the only advocate for this industry is paramount; that supporting and promoting self-regulation is a core role for ERA; and that ERA must continue to look for new and innovative ways to support the industry. The Board also agreed that ERA has an important role to play in supporting its members in the evolving multi-screen, multi-channel marketing ecosystem.

As this year progresses, the Board will continue to refine the specific objectives for the organization that will bring this strategic plan to action and then once approved, monitor its implementation. To learn more about ERA’s 2013-2014 Board of Directors, I highly encourage you to read the cover story in Electronic Retailer magazine’s November issue.

I look forward to updating you on this progress.

Julie Coons's blog
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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.