Letter from the CEO - October 2013

by Julie Coons on Oct 28, 2013 4:04:00 PM Monthly ERA Update

Last month, we closed the book on another successful ERA D2C Convention. I thoroughly enjoyed meeting first-timers to the conference, as well as reconnecting with returning attendees. What struck me the most about the three-day event were the high-level discussions that took place on the show floor, in meeting rooms, and at the education sessions. It was encouraging to see thought leadership in various forums fostering dialogue among industry colleagues about the trends and issues impacting today’s marketplace. More importantly, hearing that our members and other industry leaders wanted to continue the conversation beyond the show floor inspired me.

That’s why special gatherings such as the CEO Summit serve such a vital purpose. They help cultivate ideas and incite interaction in the community. The CEO Summit emerged when a group of Board members identified the need for sharing their industry experiences and providing broader strategic input beyond the Board of Directors. To date, the CEO Summit comprises 60 of the largest member companies in the industry. This group of top executives brings key issues to the forefront such as counterfeiting, regulatory enforcement, and streamlined sales tax initiatives.

ERA also believes that smaller member companies needed to have their voices heard, and Ava Seavey of Avalanche Creative Services proposed forming a special group for these companies. Thanks to her efforts, ERA launched a new task force called the CEO Club this past summer. The group’s mission is to identify and articulate the current value of ERA membership for small businesses, and to create additional value for small member companies. The task force held its premiere event last month during the ERA D2C Convention, inviting CEOs to weigh in on a variety of topics.

It’s inspiring to see our industry come together and have these discussions. And as long as direct response companies of all sizes are willing to join as a group to tackle the industry’s most pressing problems and offer solutions, ERA will gladly serve as the conduit that helps power those conversations. With all this knowledge circulating among fellow members, there’s nothing that our industry can’t accomplish. It’s definitely an encouraging sign of great things to come.

Julie Coons's blog
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