Member Benefits Spotlight: ERA Committees & Councils

by Jim Perrus on May 13, 2016 12:00:00 AM Committees & Councils

ERA_Committees__Councils-832278-edited.jpgOne of the benefits of ERA membership is the opportunity to network with your peers throughout the year by way of our Committees and Councils. It’s a great way to not only share ideas and shape our industry, but also it’s an effective method for you to grow professionally. Please review the list of opportunities and contact the corresponding ERA Staff Liaison for more information or to join today!

Asia Committee

The Asia Committee meets by conference call and in person at the ERA D2C Convention and The Great Ideas Summit. The committee provides ERA member companies doing business in Asia with a forum to meet and collaborate on issues of mutual importance. In recent years, anti-counterfeit activities have been a cornerstone of the group’s work. Committee members see themselves as ambassadors for ERA and welcome participants who are focused on growing their businesses in Asia.  

Chair: Scott Reid, Oak Lawn Marketing Group
Staff Liaison: Bill McClellan

Content Committee

The purpose of the Content Committee is to provide input to ERA staff on current issues and trends within the direct-to-consumer industry so as to best enable ERA staff to develop relevant and timely education sessions and online content. It offers guidance and feedback on educational offerings, such as sessions at conferences and content for ERA’s online properties. This group meets in person at the D2C Convention and The Great Ideas Summit and by phone periodically throughout the year.

Chair: Lindsey Carnett, Marketing Maven
Staff Liaison: Vi Paynich

Digital Council

The Digital Council educates on policies and best practices, while providing a forum for interaction and idea exchange for Internet service providers, vendors and the direct response industry as a whole. The purpose of the Council is to provide ERA members with educational and other resources to help direct response companies better leverage digital marketing platforms, technologies and best practices.

Chair: Michael Montgomery, Internet Marketing Inc.
Staff Liaison: Jim Perrus

Editorial Advisory Committee

The Editorial Advisory Committee (EAC) helps direct content for ER magazine, the bi-monthly magazine of ERA. Members of the committee are expected to generate story ideas, suggest sources for stories, comment for attribution, and contribute articles to ensure that the magazine covers the most critical issues facing direct response marketers. The EAC meets twice a year in person during the D2C Convention and The Great Ideas Summit, and holds periodic conference calls throughout the year to continuously review and refresh the magazine’s content.  Participation on this committee is by invitation only.

Chair: Gary Latz, a2b Fulfillment
Staff Liaison: Vi Paynich

Exhibitor Advisory Committee

The Exhibitor Advisory Committee continues to focus on bringing new attendees, exhibitors, and sponsors to the D2C Convention and The Great Ideas Summit. Committee members work with the ERA sales team to identify and recruit new exhibitors and sponsors, and they use the Exhibitor Invites program, as well as personal outreach, to generate more attendees. Committee members have also been helpful in identifying opportunities for strategic partnerships with other associations and organizations. Participation on this committee is by invitation only. 

Chair: Anat Freed, Kingstar
Vice Chair: James Diorio, Dial800

Staff Liaison: Evan Shubin

Government Affairs

The Government Affairs Committee consists of the industry’s elite legal minds dedicated to protecting the legislative and regulatory environment in which ERA member companies operate. Meetings are usually held monthly, unless regulatory or legislative activity dictates a more active meeting schedule. The committee acts as ERA’s voice in all policy and regulatory matters at the Federal level in Washington, D.C. Committee activities include the annual Government Affairs Fly In, in-person meetings at the D2C Convention and The Great Ideas Summit. What’s more, the committee provides timely and critical educational information to the industry as dictated by legislative developments in Congress and regulatory developments at the FTC or other regulatory agencies.  

Chair: Amy Mudge, Venable LLP
Staff Liaison: Bill McClellan

In House Counsel Forum

The In House Counsel Forum is a new group consisting of attorneys who serve in an “in house” capacity at ERA member companies. The group meets periodically by conference call and holds in-person meetings in conjunction with the D2C Convention and The Great Ideas Summit. The In House Counsel Forum will explore avenues to improve and enhance operational functions, and share acquired knowledge and best practices with the greater membership. Participation on this committee is limited to attorneys employed by ERA member companies.

Chair: Jennifer DeMarco, All Star Products Group
Staff Liaison: Bill McClellan

Membership Committee

The Membership Committee meets by conference call on a monthly basis and in person at the D2C Convention and The Great Ideas Summit. On the monthly calls, the committee discusses ERA’s membership recruitment campaigns, the new member mentor program, and other ways to improve the new member experience. Research has shown that the ultimate deciding factor for most people in the decision to join an association is being personally asked to join. The volunteers on the membership committee see themselves as ambassadors of the association, and work closely with staff to ask their non-member peers to join ERA.  

Chair: Debbie Skerly, a2b Fulfillment
Mentor Program Chair: Lori Zeller, THOR Associates
Staff Liaison: Jim Perrus

Payment Processors Committee  

The Payment Processors Committee has two main goals: to serve as a resource on payments-related topics to ERA members and develop payments-related content for the ERA membership. This group meets in person at the D2C Convention and The Great Ideas Summit and by phone periodically throughout the year. In addition to focusing on payment processing best practices, the group will also discuss Federal regulatory activities as they relate to the processing industry.

Chair: Ellen Barge, Venable LLP
Staff Liaison: Jim Perrus

Radio & Audio Council

The Radio & Audio Council is focused on showcasing the importance of radio and other forms of audio in the direct response industry. The council conference calls are education focused. Members of this council also share ideas on how to grow their business. The Radio & Audio Council meets quarterly by conference call and at the D2C Convention in Las Vegas.

Co-Chair: Glenn Rosenberg, Power Media
Co-Chair: Natalie Hale, Media Partners Worldwide
Staff Liaison: Jim Perrus

TV Council

The purpose of the TV Council is to improve profitability and success for those involved in the creating, buying, and/or selling of DRTV advertising time. The group provides a forum for open discussion and exchange of ideas and information, education, and inspiration for council members. The council works together to stay abreast of the continual evolution in the industry. Monthly calls feature a variety of topics relating to DRTV. What’s more, the council often hosts industry experts to speak to the group on the latest topics and trends.

Co-Chair: Allison Givens, Williams Worldwide Television
Co-Chair: Caitlin Haire, Cannella Response Television
Staff Liaison: Vi Paynich

U.S. Hispanic Council


The U.S. Hispanic Council has a monthly conference call, as well as meetings in person at the D2C Convention and The Great Ideas Summit. On the monthly call, the group discusses projects, member recruitment, and ERA events. Currently, the council is helping non-member U.S. Hispanic companies learn more about ERA in the hopes that they will join.

Chair: Phil Rarick, Marketing Maven
Staff Liaison: Jim Perrus

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