Mobile Guidance for Interest-Based Advertising

by Bill McClellan on Oct 13, 2016 12:00:00 AM Advocacy

mobile_ad_pic-252745-edited.pngEarlier this summer, our GA Committee had a super treat from our friends at the Digital Advertising Alliance. We were joined by Geni Barton, Vice President and Director of the Online Interest-Based Advertising Self-Regulatory Council for the Council of Better Business Bureaus. 

Now that’s a long title!

Genie was joined by another longtime ERA friend and Interest-Based Advertising expert, Mike Signorelli of Venable LLP.

Together they gave us a baseline on DAA mobile guidance, and more generally highlighted the Digital Advertising Alliance.

Their presentation gives critical insight into what Online Behavioral Advertising is. In addition, they discussed the Digital Advertising Alliance's mobile guidance, which focuses on transparency, control, and cross-device guidance.

Finally, they covered accountability—the critical cornerstone of all self-regulatory initiatives. 

Below please find the recording of their webinar. I hope you enjoy it as much as I did.



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