As the industry advances into the Digital era, we continue to provide direct response marketers with the most up-to-date strategies and technology advancements. With that said, ERA is proud to announce founder and CEO of STiKi, Robin Shapiro, as the keynote speaker for The Great Ideas Summit 2016. The industry’s premier midwinter conference will take place February 22-24 at The Hyatt Grand Regency Cypress Hotel.
Shapiro, a mobile text messaging industry innovator, will ring in the new with smart strategies and great ideas for today’s smartphone world in his keynote presentation. He will be addressing attendees on Tuesday, February 23, from 12:00 p.m. – 1:00 p.m. in Grand Cypress D.
In today’s marketplace, consumers could be anywhere: home, car, work—with their mobile phone constantly at hand. To reach consumers who use their mobile devices to learn and take action, marketers must deploy cost-effective smartphone strategies. Be sure to bring your phone charged and ready to go, as Shapiro shares how games, coupons, touch-to-call phone numbers, and an array of engagement tools now can be put right in your customers’ hands—in real time—using consumer-initiated SMS and MMS texting.
Robin Shapiro is a serial entrepreneur and Harvard-educated lawyer who left a big-firm law practice to pursue his own ideas. STiKi™, the company founded by Shapiro in 2014, which is a leading provider of smartphone text messaging marketing solutions. He makes it easy for consumers to respond to ads by "text” when the time isn’t right for a phone call. An easy-recall “mnemonic” short-code (“TODAY” or “RADIO”) is used in the call-to-action, meaning more leads for the same media dollars.
Click here if you’re interested in learning more about Robin Shapiro and his upcoming keynote presentation, "Ring in the New: Engaging Consumers in the Smartphone Age," at The Great Ideas Summit.