11 Things Overheard at the Government Affairs Fly-In

by Megan Becker on May 20, 2015 2:47:00 PM Advocacy

IMG_5887_500The buzz at this year's Government Affairs Fly-In was over self-regulation, disclosures, how to work better with State Attorneys General, and not surprisingly, FTC enforcement. But the key takeaway was that direct response marketers need to step up and take control of their businesses. 

In his kick-off session The Future in 9 Minutes or Less, Beachbody's Jonathan Gelfand said it best, "We need to clean up [our businesses], or the government will do it for us.” Take a look at 10 more quotes overheard at the Government Affairs Fly-In.

“You have to have a data breach plan in place.” - The Future in 9 Minutes or Less.

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“Disclosures should not be a treasure hunt.”
- Amy Mudge, Venable LLP during Disclosure of Key Details: Fine Print Revisited.

“Ask yourself—if a regular consumer saw this, what percentage of them would take away the message of the advertisement? If it’s less than 25%, you’re in trouble.”
- Rich Cleland, FTC during Disclosure of Key Details: Fine Print Revisited.

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“Data breaches are on the front page so frequently—we’re one big breach away from this being an issue in the [2016] presidential race.”
- Mark Pryor, Former Senator, Venable LLP during Digital DC – Cyber Security Reforms.

We need to empower the states to do more—it doesn’t have to be all federal. Attorneys General are a great place to start.”
- Mark Pryor, Former Senator, Venable LLP during Digital DC – Cyber Security Reforms.

“You can either engage the state Attorneys General and work with them to identify the bad players, or hope they don’t come after you, which is not an effective strategy.”
- Bruce Mehlman, Mehlman, Castagnetti, Rosen, Bingel & Thomas during Digital DC – Cyber Security Reforms.

IMG_6175_400“Follow the FTC and your counsel’s advice—they know what they are talking about.”
- Sean Reyes, Utah State Attorney General during his keynote presentation.

“I think self-regulation is critical. I want government to stay slim, stay efficient, and I think government’s true purpose is to stay out of your business to create a strong business environment.”
- Sean Reyes, Utah State Attorney General during his keynote presentation.

“You’re only as good as your leads.”
- Sean Reyes, Utah State Attorney General during his keynote presentation.

“Refund policy—you need one.”
- Sean Reyes, Utah State Attorney General during his keynote presentation. 

Check out more exclusive coverage from The Government Affairs Fly-In!


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