Electronic Retailing Association Welcomes New Member: Evine

by Lindsay Emow on Feb 10, 2017 12:00:00 PM ERA News, Member News

The Electronic Retailing Association is excited to announce our newest member, Evine– a company that is pushing the boundaries of retail, merging entertainment, education and community to create a multiplatform video commerce experience.

Evine leverages digital platforms, including television, online and mobile, to create an immersive shopping experience centered around video commerce. Visitors can discover an exciting array of exclusive, proprietary and name brands and products, including Paula Deen, Vanessa Williams, Donny Osmond, Waterford Crystal, Beekman 1802, CoverFX and more. Highlighting the creators and designers behind the products, Evine is able to bring the brands’ stories to life using video as their primary vehicle.

“Evine is an extraordinary company that has quickly burgeoned into a major new force in our industry. We are extremely proud to welcome Evine to our association,” said Chris Reinmuth, President and CEO of Electronic Retailing Association.

Read More

Who Is This Net Neutrality Weed Whacker?

by Bill McClellan on Feb 8, 2017 3:00:00 PM Government Relations

President Trump just promoted FCC Commissioner Ajit Pai to the chairman of the Federal Communications Commission. ERA and our member companies look forward to working with him in the years ahead to ensure our country has good public policy solutions that move our nation forward. 

While congratulations are in order for Chairman Pai and we wish good luck with the new role, there is one little problem with this appointment that must be pointed out.  It turns out that Commissioner Pai is something of an amateur gardener.  While a noble pastime, gardening can also be tricky and caution should be encouraged for a man with such an important new role.  In fact, from all of the reports I have seen to date, it is clear that Commissioner Pai should resist his green thumb urges and leave all of the weed whacking to the professional gardeners at least until the conclusion of his time at the FCC.

Read More

Tuesday Forecast: Super Bowl LI Ads - America The Beautiful

by Colleen Ferrier and Rick Petry on Feb 7, 2017 12:00:00 PM DRTV, Advertisements

This week our Friday Forecast appears on Tuesday so that we can dive into the water cooler talk du jour: the annual battle for supremacy known as the Super Bowl and its attendant commercial advertising.

Politics took center stage this year, yet amid our national disunity, the focus was on themes of inclusion, diversity, and commonality. These motifs were delivered with a range of approaches that varied from broad humor to thought provoking poignancy. From immigration to pot legalization, gender politics to religious differences, the full gamut of our political zeitgeist was on display. And yet for all of it, nothing was overtly controversial, mirroring halftime entertainer Lady Gaga’s decision to play it down the middle. While some might consider the approach largely bland or uninspired, we would argue that it was just the kind of feel good balm this country needed as it took a break from ceaseless infighting to gather together and applaud what has become the quintessential American unofficial holiday and celebration (smarting Falcon fans aside).

Read More

Friday Forecast: Anchors Away - What is the Future of Department Stores?

by Colleen Ferrier and Rick Petry on Feb 3, 2017 12:00:00 PM e-Commerce, Retail

Welcome to the Friday Forecast

The so-called anchor store, which has been a mainstay of shopping malls across America since the centers first made their appearance in the mid-1950s, is in serious jeopardy. Although brick and mortar retails sales still eclipse ecommerce by a wide margin, the lion’s share of growth in retail sales is occurring online:

  • According to eMarketer, domestic sales for 2016 are forecasted at nearly $5 trillion. However, retail ecommerce accounted for just 8.7% of total retail spending.

  • However, while year-to-year retail growth was pegged at 3.3%, year-to-year ecommerce growth was 14% according to a forecast from Kiplinger.

While ecommerce continues its inexorable march to a bigger bite of the overall retail pie, department stores have been taking it on the chin. While Macy’s is currently the fifth largest ecommerce retailer with $4.8 billion in online sales, the department store chain recently announced the closure of 68 stores by mid-year with plans to close 30 more over the next few years. Those closures represent a loss of approximately 10,000 jobs.

Read More

Trump’s Looming Trade Wars

by Bill McClellan on Feb 1, 2017 6:00:00 PM Government Relations

Last week I was pumping up the Trump Administration for identifying Utah Attorney General Sean Reyes as a potential Chair of the FTC along with FTC Commissioner Maureen K. Ohlhausen as the favorite for acting FTC chair. Both are seasoned consumer protection pros who would do a great job. 

Today congratulations are in order with Commissioner Ohlhausen having been appointed as the acting Chair of the Federal Trade Commission. As I noted last week, I feel a lot better about the FTC with this development.  Commissioner Ohlhausen needs no introduction to ERA having given us a speech in 2013 and again visiting with us for a fireside chat with Ed Glynn in 2015. 

Unfortunately for the President this excellent move at the FTC might be the only thing he got right last week. It was a rocky road on a number of other fronts. The administration was panned for its botched handling of executive orders on the immigration travel ban and it’s restructuring of the National Security apparatus.  These developments sucked up a lot of media attention and distracted everyone from another key story that we are keeping an eye on for ERA members.  That’s why I wanted to take this opportunity and tell you about the very real possibility that we might soon be experiencing the Trump Trade Wars.

Read More

Looking Forward with ERSP

by Jessica Grodzki on Jan 30, 2017 4:00:00 PM ERSP

In 2017, in addition to its case work, the Electronic Retailing Self-Regulation Program (ERSP) worked towards creating greater visibility for the program and continued to seek out new opportunities for advertising self-regulation.


Last year, ERSP attended several events and webinars, including LeadsCon Las Vegas, the Republican Attorneys General Association’s ERC Meeting, Conference of Western Attorneys General (CWAG) Annual Conference, DSA Business & Policy Conference 2016, ERA’s Government Affairs Committee, ERA’s Great Ideas Summit and D2C Convention, and Social Media Week NYC. ERSP also hosted its annual Summit in May, which was highlighted by a one-on-one interview with FTC Commissioner Terrell McSweeny and remarks from the Commission’s Director of Marketing Practices, Lois Greisman.

Read More

Friday Forecast: Are 'Alternative Facts' an Extreme Form of Sales Puffery?

by Colleen Ferrier and Rick Petry on Jan 27, 2017 9:00:00 AM Direct Response

Welcome to the First - Friday Forecast

Direct marketing veterans Colleen Ferrier and Rick Petry have teamed up and will be providing a weekly insight each Friday here on the ERA blog. Together, we’ll examine a current trend and discuss its potential implications for society and the marketing community. We know you are busy, so we will offer succinct, topical insights that can be read in four minutes or less.

First up: ARE ‘ALTERNATIVE FACTS’ AN EXTREME FORM OF SALES PUFFERY?

Read More

Sean Reyes For Federal Trade Commission Chair?

by Bill McClellan on Jan 26, 2017 9:00:00 AM Government Relations

I have some incredible news to share with you. Recent reports suggest that President-elect Donald Trump is considering Sean Reyes as the next chairman of the FTC. Currently he is the attorney general of Utah.

You may recall Attorney General Reyes’ keynote at the 2015 ERA Government Affairs Fly-In where he got a standing ovation from our attendees. He also had a memorable visit to last year’s D2C conference in Las Vegas where he joined a panel of legal experts to talk about self-regulation.

Read More

How Digital Credentials Will Impact Retail in 2017

by Cody Winton on Jan 23, 2017 12:00:00 PM Retail

Consumers have grown accustomed to using smartphones just about everywhere. Well, everywhere except at the checkout. Only 9 percent of consumers use a mobile payment at the point of sale when it’s available, according to a new study from marketing firm Placeable. And perhaps even more surprisingly, four out of 10 Americans have not made a single purchase using a mobile wallet.

From the absence of a consistent user experience, to capabilities that fall short of consumer expectations, numerous issues stand in the way of a top notch mobile shopping experience. But advancements in the mobile payments space, mainly the introduction of digital credentials, may soon change that. By enabling consumers to bring along digital versions of their ID, license, passport or health cards wherever they may go, digital credentials are helping both consumers and retailers overcome gaps in a seamless user experience.

In fact, this emerging technology promises to change the way today's shoppers and retailers, interact with one another – especially at point of sale. Here’s a look at how digital credentials will impact retail in the new year.

Read More

Alert: How Colorado’s “Rat Your Customer Out” Law Will Affect Marketers

by Bill McClellan on Jan 18, 2017 1:00:00 PM Government Relations

Last year, right before Christmas, a big thing happened that you really need to know about.

The U.S. Supreme Court declined the review of a case that requires marketers to either collect sales tax for purchases made by people in Colorado or report on customer’s purchases to the state.

The industry has been fighting against this outcome since 2011 when the DMA filed suit in Direct Marketing Association v. Brohl.  ERA along with its partners in the True Simplification of Taxation (TruST) coalition strongly supported this effort filing and Amicus Brief in support.

However, all the appeals have been exhausted so now Colorado will want you to report. 

Here is what you need to know to get ready:

Read More

CES 2017: Welcome to the Era of Acute Consumer Control

by Peter Koeppel on Jan 17, 2017 3:30:55 PM Trends

Advertisers know that with the ubiquity of the Internet, that the balance of power has shifted from marketer to consumer, as the latter now engage with brands how, where, and when they want. But if there was one overriding trend to trump all others at this year’s Consumer Electronics Show which ended last week in Las Vegas, it was the idea that through evolving technologies, that choice and control will empower consumers to whole new levels in the coming years. In the simplest terms, tailoring experiences – whether they be in terms of entertainment, security, household chores, or transportation -- will increasingly be subject to the tastes and whims of the individual, and in many cases, the smartphone will play a central role. Here are five examples of such technology due to take broader hold in the marketplace and the opportunities and threats they may represent to marketers.

Read More

No, You Don’t Have the Next Hit in That Hot Category – But Here’s Why You Think You Do

by Jordan Pine on Jan 16, 2017 3:00:00 PM DRTV, Retail, Trends

In 2002, psychologist Daniel Kahneman won the Nobel Memorial Prize in Economic Sciences. As Michael Lewis writes in his new book, The Undoing Project: A Friendship That Changed Our Minds, this was unprecedented because “how on earth does a psychologist win a Nobel Prize in economics?” The answer is that Kahenman was a pioneer in the field now known as “behavioral economics.” Specifically, his work focused on the psychology of judgment and decision-making.

Kahneman would surely have shared his Nobel with Amos Tversky, his lifelong collaborator, had Tversky not died of cancer in 1996. (The award is not given posthumously.) Kahneman and Tversky spent decades disproving the idea that humans are rational decision-makers. They initially identified three mental shortcuts, or “heuristics,” people use in place of logic and reason. Many more have since been discovered.

Read More

Mark Your Calendars: ERA Continues Webinar Series

by Jim Perrus on Jan 12, 2017 8:00:00 AM ERA News, Committees & Councils, Digital Marketing

One of the benefits of ERA membership is that we provide educational opportunities that are unmatched in the direct-to-consumer industry.
 
Marketing Maven, one of ERA’s long-time supporters, is continuing its social media webinar series to help you take the next step with your social media campaign. ERA’s Membership Committee and Digital Council are co-sponsoring the one-hour webinars.

Following is the full list of 2017 webinars.

Read More

Why We Love The Federal Trade Commission (And You Should, Too!)

by Bill McClellan on Jan 11, 2017 2:00:00 PM Advocacy, FTC, Government Relations

It’s been a “Yuge” year so far.

Last week I shared a “beautiful” cheat sheet to help Direct Response Marketers survive the Trump era and this week I’ve got something better.

What you might ask?

Well the only thing that can trump that would be the inside scoop straight from the FTC. That’s why I reached out to my friend and long-time FTC insider Lesley Fair.  She agreed to visit with ERA’s Government Affairs Committee to tell us “what’s really going on” so you can do a safety dance. 

Thankfully the FTC agreed to the visit as well. That’s why we love the Federal Trade Commission (and you should, too!).

Read More

Retailers: Are You Agile Enough to Withstand What’s In Store for 2017?

by Monica Eaton-Cardone on Jan 9, 2017 3:00:00 PM Retail

With a new year upon us, it’s time to examine what is on the horizon for online retail. Where will the eCommerce environment lead us in 2017? What emerging technologies will prove to alter the way in which we conduct business? What practices are now outdated and how will retailers need to adjust for future success?


I anticipate the biggest change this year will be how retailers connect with customers—including the platform, channel, and even media through which different parties interact.

Read More

The Ultimate Direct Response Cheat Sheet for the Trump Era

by Bill McClellan on Jan 4, 2017 9:00:00 AM ERSP, FTC, Government Relations

Hello 2017!

It’s nice to finally meet you after all the bumpy election action we saw last year.  I am expecting 2017 to be “Yuge”!

No really, the Trump administration is just getting started with all its ideas and policies.  In the signature words of our President Elect “we have to figure out what’s going on."

In order to have a smooth transition through these changes, I have prepared this “beautiful” Direct Response cheat sheet just for you.  As we now say in Washington, it’s “Bigly” (or “Big League” depending on whom you ask).

So 2017 let’s do this!   

Read More

ERA's Network NYC Success!

by Jim Perrus on Dec 28, 2016 12:00:00 PM ERA News

On December 14, ERA was excited to welcome many members as well as industry newcomers to Network NYC at the Madison Square Tavern. ERA holds events throughout the year aimed at creating opportunities for attendees to meet professionals from all areas of the industry including marketers, media agencies, inventors, producers, fulfillment, distribution and more! This year's event was a successful evening filled with great networking and formal introductions.

Read More

Celebrating the Holidays with ERA!

by Lindsay Emow on Dec 23, 2016 10:00:00 AM ERA News

As 2016 comes to a close, ERA staff are reflecting on the amazing year we have had. We are excited for the new year ahead of us and all the future work there is to do. Before we get a running start on 2017 we are fortunate enough to take a few days away to spend with our families over the holidays. We asked the ERA what their favorite holiday traditions were that they would be taking part in over the break!

Read More

Southeast Asia: The Next Major Consumer Market?

by Monica Eaton-Cardone on Dec 21, 2016 10:00:00 AM Consumer Behavior

There has been a great deal of industry discussion regarding the rapid growth of the consumer retail market in China in recent years. In fact, China is forecasted to become the world’s largest consumer economy by 2024 when it will reach $11 trillion in annual retail spending.


As China develops into a fully-matured consumer market though, growth will inevitably slow and stabilize. However, several other economies in the region are poised to show similarly dramatic growth in the next few years, and retailers should act now to position themselves in the right place at the right time.

Read More

Three Kinds of Consumers Every Brand Should Know

by Danielle Brown on Dec 16, 2016 1:00:00 PM Brand Marketing

There’s no doubt that most businesses prioritize customer satisfaction, but that doesn’t always mean that they deliver. Most companies assume that they’re providing a quality service to their consumers, but that doesn’t always go both ways -- in fact, studies show that 80 percent of businesses believe they deliver a superior customer experience while just 8 percent of consumers share that same belief.

So what’s responsible for this gap?

Well, more often than not, it’s because companies fail to understand the needs of their customers. To provide great service, brands can’t act on instinct alone; rather, they’ll have to get an understanding for what their customers really want. Fortunately we at Points believe that, when looked at through a loyalty lense, most consumers fall into one of three different categories: the brand loyal buyer, the customer with a passion for points, and the price sensitive shopper. These three types of consumers are common in nearly every industry and knowing how to appeal to them is essential for success.

Read More

Six eCommerce Customer Service Must-Haves

by Simon Slade on Dec 12, 2016 3:00:00 PM Customer Service

Customer service takes on a whole new meaning — and a whole new importance — when it comes to online storefronts. Here are the must-haves for providing excellent customer service to your eCommerce customers.

Read More

4 Ways e-Commerce Businesses Can Achieve Product-Market Fit

by Thatcher Spring on Dec 9, 2016 1:00:00 PM e-Commerce

Vital to achieving success in e-commerce is selling products and identifying product-market fit. Whether that means specializing in a single product or owning a market niche, the challenge is the same: finding a product that satisfies a desire or need of an audience large enough to sustain a business. Coming up with product ideas is not easy, and that is only the first step. It's easy to get stuck and feel like every good idea has already been taken by the big retailers that dominate the search engines.

Some entrepreneurs have found success tackling this problem by going with their gut instinct, but the most confidence can be found in data, much of which is widely available if you know where to look. In pursuing a data driven approach, it makes sense to take an iterative approach towards building a product for a specific customer set.

Read More

Three Tips for Using Email Segmentation to Boost Retention

by Sarah Patrick on Dec 5, 2016 1:00:00 PM Digital Marketing

Are you using your email list to its full potential? As a digital business, if you don’t have a strong email strategy, you’re missing out on some huge opportunities for engaging and retaining customers and making sales. In fact, in terms of ROI, email drives the best results of all marketing tactics, even more so than social media.

A perfectly timed, highly personalized email is one of the most effective ways to get your customers’ attention. But, if your email doesn’t feel relevant to them, customers will hit unsubscribe — or worse — mark your email as spam.

The solution is to segment your list and send highly targeted emails, but that’s easier said than done. In fact, according to a new survey from Clutch, a B2B research firm, targeting and segmentation ranks as marketers’ biggest challenge.

But it’s well worth putting in the work to get it right. According to research from MailChimp, segmented email campaigns have 14% higher open rates and get 63% more clicks than non-segmented campaigns.

Not sure where to start with segmentation? Here are three tips that can help.

Read More

Three Vulnerabilities Affecting Electronic Retailers this Holiday Season

by Don Bush on Dec 2, 2016 10:00:00 AM Retail

The holidays are right around the corner and merchants across the world are gearing up for a busy retail season, including peak periods like Black Friday, Cyber Monday, and Singles Day. But with increased sales come increased risks for fraud. And big ticket retailers, like electronics merchants, have even more to lose – losses that may not appear until several months after the holiday shopping rush. Read on to learn what retailers’ biggest vulnerabilities will be this shopping season so that you can enjoy a holly jolly season and avoid holiday horrors.

Read More

The Risks of Improper Shipping Practices and How to Avoid Them

by Ryan Anderson on Nov 30, 2016 3:00:00 PM e-Commerce

For many e-commerce retailers, shipping deadlines and overall product presentation, are top of mind when thinking about packaging. Most retailers aren’t worried much about the potential dangers of shipping – but, as it turns out, maybe they should be.


Read More
Get a2bFilfillment's FREE Ultimate Guide to Fulfillment e-Book
 
Subscribe for tips on how to grow your direct response marketing business!
Subscribe Now

Follow Us

New Call-to-action

Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.