Southeast Asia: The Next Major Consumer Market?

by Monica Eaton-Cardone on Dec 21, 2016 10:00:00 AM Consumer Behavior

There has been a great deal of industry discussion regarding the rapid growth of the consumer retail market in China in recent years. In fact, China is forecasted to become the world’s largest consumer economy by 2024 when it will reach $11 trillion in annual retail spending.


As China develops into a fully-matured consumer market though, growth will inevitably slow and stabilize. However, several other economies in the region are poised to show similarly dramatic growth in the next few years, and retailers should act now to position themselves in the right place at the right time.

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Three Kinds of Consumers Every Brand Should Know

by Danielle Brown on Dec 16, 2016 1:00:00 PM Brand Marketing

There’s no doubt that most businesses prioritize customer satisfaction, but that doesn’t always mean that they deliver. Most companies assume that they’re providing a quality service to their consumers, but that doesn’t always go both ways -- in fact, studies show that 80 percent of businesses believe they deliver a superior customer experience while just 8 percent of consumers share that same belief.

So what’s responsible for this gap?

Well, more often than not, it’s because companies fail to understand the needs of their customers. To provide great service, brands can’t act on instinct alone; rather, they’ll have to get an understanding for what their customers really want. Fortunately we at Points believe that, when looked at through a loyalty lense, most consumers fall into one of three different categories: the brand loyal buyer, the customer with a passion for points, and the price sensitive shopper. These three types of consumers are common in nearly every industry and knowing how to appeal to them is essential for success.

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Six eCommerce Customer Service Must-Haves

by Simon Slade on Dec 12, 2016 3:00:00 PM Customer Service

Customer service takes on a whole new meaning — and a whole new importance — when it comes to online storefronts. Here are the must-haves for providing excellent customer service to your eCommerce customers.

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4 Ways e-Commerce Businesses Can Achieve Product-Market Fit

by Thatcher Spring on Dec 9, 2016 1:00:00 PM e-Commerce

Vital to achieving success in e-commerce is selling products and identifying product-market fit. Whether that means specializing in a single product or owning a market niche, the challenge is the same: finding a product that satisfies a desire or need of an audience large enough to sustain a business. Coming up with product ideas is not easy, and that is only the first step. It's easy to get stuck and feel like every good idea has already been taken by the big retailers that dominate the search engines.

Some entrepreneurs have found success tackling this problem by going with their gut instinct, but the most confidence can be found in data, much of which is widely available if you know where to look. In pursuing a data driven approach, it makes sense to take an iterative approach towards building a product for a specific customer set.

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Three Tips for Using Email Segmentation to Boost Retention

by Sarah Patrick on Dec 5, 2016 1:00:00 PM Digital Marketing

Are you using your email list to its full potential? As a digital business, if you don’t have a strong email strategy, you’re missing out on some huge opportunities for engaging and retaining customers and making sales. In fact, in terms of ROI, email drives the best results of all marketing tactics, even more so than social media.

A perfectly timed, highly personalized email is one of the most effective ways to get your customers’ attention. But, if your email doesn’t feel relevant to them, customers will hit unsubscribe — or worse — mark your email as spam.

The solution is to segment your list and send highly targeted emails, but that’s easier said than done. In fact, according to a new survey from Clutch, a B2B research firm, targeting and segmentation ranks as marketers’ biggest challenge.

But it’s well worth putting in the work to get it right. According to research from MailChimp, segmented email campaigns have 14% higher open rates and get 63% more clicks than non-segmented campaigns.

Not sure where to start with segmentation? Here are three tips that can help.

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Three Vulnerabilities Affecting Electronic Retailers this Holiday Season

by Don Bush on Dec 2, 2016 10:00:00 AM Retail

The holidays are right around the corner and merchants across the world are gearing up for a busy retail season, including peak periods like Black Friday, Cyber Monday, and Singles Day. But with increased sales come increased risks for fraud. And big ticket retailers, like electronics merchants, have even more to lose – losses that may not appear until several months after the holiday shopping rush. Read on to learn what retailers’ biggest vulnerabilities will be this shopping season so that you can enjoy a holly jolly season and avoid holiday horrors.

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The Risks of Improper Shipping Practices and How to Avoid Them

by Ryan Anderson on Nov 30, 2016 3:00:00 PM e-Commerce

For many e-commerce retailers, shipping deadlines and overall product presentation, are top of mind when thinking about packaging. Most retailers aren’t worried much about the potential dangers of shipping – but, as it turns out, maybe they should be.


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The Trump Era?

by Bill McClellan on Nov 28, 2016 1:30:00 PM Government Relations

The election of 2016 is finally over.  By all accounts this campaign season was a no holds barred battle. The candidates offered contrasting visions for our country’s future that where robustly explored and vetted by the electorate.  No national consensus emerged on policy. Rather, voters split along geographic fault lines for their favored candidates.

A troubled nation, divided.    

Where are we now?

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What Are You Thankful For?

by Lindsay Emow on Nov 23, 2016 11:00:00 AM ERA News

Sometimes life gets the best of us and time flies by so quickly that we forget about the things we are grateful for. Thanksgiving gives us all a time to pause and reflect about those important people, things, and successes that we are most thankful for. With many changes that have happened with the Electronic Retailing Association this year, it is so important to take a step back and remember all that we should be thankful for.


We asked each one of our staff members what they were most thankful for this Thanksgiving Holiday.

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Field Report: What Expert Execution Looks Like

by Jordan Pine on Nov 21, 2016 2:00:00 PM DRTV

In my August Field Report (“The Commoditization of DRTV”), I argued that only two things truly differentiate DRTV companies these days: superior strategy and expert execution. Since then, several conversations in the field have caused me to think more specifically about what I meant. Someday, I’ll think of a way to write about what’s happening with strategy, but until then let’s focus on execution.

What does expert execution look like? As I see it, it involves a high degree of competence in the five key areas.

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Peter Koeppel’s 6-Part Series on Trend Spotting: Part 6, Media Attribution

by Peter Koeppel on Nov 17, 2016 4:30:00 PM Digital Marketing, Trends

At the recent D2C convention, I presented a session entitled Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing. My intention was a simple one: to synthesize the latest statistics, forecasts, and best practices in marketing from over 100 different sources to save my audience time and to provide insight that will help you today and in the future. In the sixth and final of my multi-part series I take a look at media attribution and the vital role it has in direct marketing. Given the presentation was confined to an hour, this is bonus material we did not have an opportunity to cover during the live event.

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Best Practices for Integrating Conversational Commerce into Retail

by Monica Eaton-Cardone on Nov 16, 2016 2:00:00 PM Retail

Conversational commerce—it’s one of the hottest marketing topics of 2016, and to be honest, there is a lot here to be excited about.

Technologies such as chat and messaging apps are especially valuable to marketers when it comes to reaching out to highly-coveted Millennial and Gen-Z consumers. In response, app developers are sending signals that conversational commerce will only grow more promising, with the makers of Snapchat, Facebook, and others adding such features as mobile wallets, in-app payments, and more.

However, simply deploying bots is not enough to convince consumers to complete a purchase; that process will need to be optimized in order to be effective.

By adopting the following best practices, businesses can ensure that they make the most of these new opportunities. 

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Peter Koeppel’s 6-Part Series on Trend Spotting: Part 5, Mass Retail

by Peter Koeppel on Nov 14, 2016 4:41:24 PM Brand Marketing, Retail, Trends

At the recent D2C convention, I presented a session entitled Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing. My intention was a simple one: to synthesize the latest statistics, forecasts, and best practices in marketing from over 100 different sources to save my audience time and to provide insight that will help you today and in the future. In the fifth of this six-part series we take a look at mass retail and its impact on direct marketing. For the purposes of this blog post, the term “retail” will mean traditional bricks and mortar retail. Given the presentation was confined to an hour, I have had to limit my focus, but hopefully the learnings gleaned will prove helpful to the reader.

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The Consumer Protection Round-Up!

by Bill McClellan on Nov 11, 2016 1:00:00 PM ERSP, FTC, Class Actions, State Ag's, CARU

 

Last July the ERA Government Affairs Committee held a webinar that covered important information regarding consumer protection. 

For those unable to attend the live webinar, the Government Affairs Committee is pleased to share the recording for your convenience.

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"The Influencers:" A 60 Minutes’ Segment All Marketers Must See

by Rick Petry on Nov 9, 2016 3:00:00 PM Digital Marketing

 

CBS news magazine 60 Minutes ran a segment entitled “The Influencers”. This must see segment is about 20-somethings who are currently making hundreds of thousands of dollars by leveraging the power of their social media presence to endorse products for some of the world’s largest brands. It is an eye-opening segment that every marketer needs to see. 

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Peter Koeppel’s 6-Part Series on Trend Spotting: Part 4, Social Media

by Peter Koeppel on Nov 3, 2016 1:51:39 PM D2C Convention, Digital Marketing, Brand Marketing, Social Media

At the 2016 ERA D2C convention in Las Vegas last September, I presented a session entitled Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing. My intention was a simple one: to synthesize the latest statistics, forecasts, and best practices in marketing from over 100 different sources to save my audience time and to provide insight that will help you today and in the future. In the fourth of this six-part series we take a look at social media. Given the presentation was confined to an hour, I have had to limit my focus, but hopefully the learnings gleaned will prove helpful to the reader.

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Peter Koeppel’s 6-Part Series on Trend Spotting: Part 3, Mobile

by Peter Koeppel on Oct 27, 2016 3:03:56 PM

At the recent D2C convention, I presented a session entitled Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing. My intention was a simple one: to synthesize the latest statistics, forecasts, and best practices in marketing from over 100 different sources to save my audience time and to provide insight that will help you today and in the future. In the third of this six-part series we take a look at mobile. Given the presentation was limited to an hour, I have had to limit my focus, but hopefully the learnings gleaned will prove helpful to the reader.

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Responding to a data breach?

by Lisa Weintraub Schifferle on Oct 26, 2016 12:00:00 AM Advocacy, FTC

You suspect that your business experienced a data breach. Maybe an employee lost a laptop, or a hacker got into your customer database, or information was inadvertently posted on your website. Whatever happened, you’re probably wondering what to do next.

The FTC’s new Data Breach Response: A Guide for Business outlines the steps to take and whom to contact. Here’s a glimpse of what’s inside.

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Into the Fold

by Ian P. Murphy on Oct 25, 2016 12:00:00 AM Digital Marketing, DRTV

In social media, another click-through is rarely more than a split-second away. As a result, there isn’t much time to make a comprehensive sales pitch, much less build a brand. A new Facebook campaign promoting the Chase United MileagePlus Explorer Visa card has challenged those constraints, however, and built awareness and conversions with a creative treatment that appeals to the escapist in everyone.
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3 Tips to Keep Loyalty Program Members Engaged

by Danielle Brown on Oct 24, 2016 12:00:00 AM DRTV, e-Commerce, Consumer Behavior, Retail

There are some eye-opening stats out there about loyalty program engagement: Consumers on average are enrolled in 29 loyalty programs, yet are only active in 12. Six out of 10 customers believe that companies only offer rewards programs to get them to buy more. And 74 percent of U.S. retailers reveal that customer engagement is their number one concern.

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ERSP to Lead Roundtable at Direct Selling Association Conference

by Jessica Grodzki on Oct 21, 2016 12:00:00 AM ERSP, Advocacy

ERSP Director Peter Marinello will be speaking at the Direct Selling Association’s Business and Policy Conference on October 24th in Washington, D.C. Peter will be on the panel entitled, “Income and Lifestyle Claims and Advertising Roundtable: Trends and Guidance,” which will explore the practical application of the DSA’s Code of Ethics, and the legal, regulatory and self-regulatory underpinnings for claims standards related to consumer testimonials, and express and implied advertising claims pertaining to income and success.
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Trend Spotting: Online (Part 2)

by Peter Koeppel on Oct 20, 2016 12:00:00 AM D2C Convention, Digital Marketing, e-Commerce, Consumer Behavior

At the recent D2C Convention, I presented a session entitled, Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing. My intention was a simple one: to synthesize the latest statistics, forecasts, and best practices in marketing from over 100 different sources to save my audience time and to provide insight that will help you today and in the future. In the second of this six-part series, I'll take a look at online. Given the presentation was limited to an hour, I have had to limit my focus, but hopefully the learnings gleaned will prove helpful to the reader.

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Why Maine? Why Not!

by Jim Perrus on Oct 19, 2016 12:00:00 AM ERA News, DRTV

Some people might be surprised why so many direct response companies are based in the great state of Maine. I traveled to Maine recently (It was my first trip and won’t be my last) to find out.

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Feds Arrest Employee for Stealing Direct Response Company’s Trade Secrets

by NJ.com on Oct 17, 2016 1:22:04 PM DRTV

NJ.com reports that FBI agents on October 13 arrested Ralph Mandil, a 37-year-old employee of an unnamed manufacturer of “As Seen On TV” products, charging him with stealing trade secrets and offering to sell the information for $197,500. According to prosecutors, the arrest was the result of a two-month sting operation.

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The Fall of DR’s Discontent

by Eddie Wilders on Oct 17, 2016 12:00:00 AM DRTV

Growing up, the end of summer always gave me the blues. Days of lazing in the sun, playing in the street, and cooking out would soon be gone; then, school would begin, and cold weather would follow. As an adult, summer’s end is still bittersweet, except now it means less beach time with my daughter.
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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.