In today's complex omnichannel and multi-device world, evolving the attribution of your digital media has never been more important. To accurately measure the impact of online advertising and the effectiveness of your campaigns, it is crucial to have a holistic approach. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks.
On Tuesday, September 13 from 2:45 p.m.–3:45 p.m., join Roman Bills, director of Paid Media at Internet Marketing, Inc., as he presents the Masters Series session, Cross-Channel Attribution: Avoiding the Risks to Reap the Rewards at the 2016 ERA D2C Convention.
During this 60-minute session, Bills will explore best practices using multi-touch attribution technology to uncover important insights across the entire digital customer life cycle, as well as give attendees real world examples of the risks of under or over crediting channels.
Note: All Masters Series sessions require an All Access Pass to attend.