Session Spotlight: Long-Form DRTV – Old Perceptions, New Reality

by Vi Paynich on Jan 18, 2015 8:00:00 PM Great Ideas Summit, DRTV

Session_Spotlight_Long-Form_DRTV_–_Old_Perceptions,_New_Reality-113067-editedAmong TV viewers, what is the demographic profile of the modern day infomercial, and how do they compare to the non-purchaser? How effective is infomercial advertising at engaging and persuading potential buyers? These are just a few of the questions our panel of veteran direct response experts will be addressing during The Great Ideas Summit's Masters Series session titled “Long-Form DRTV: Old Perceptions, New Reality.”

If you’re looking for the most recent statistical data on the long-form DRTV market, then you won’t want to miss this very informative session. What’s more, you’ll take away key findings from a commissioned independent study.

Join moderator Tony Besasie, Cannella Response Television, along with panelists Alex Dinsmoor, Script to Screen; Kendra Elliott, Guthy-Renker, LLC; and Kent Mora, M2 Marketing and Management, for what’s sure to be an engaging hour.

This Masters Series session will take place on Wednesday, January 28 from 9:30 a.m. – 10:30 a.m. in the Think Tank located in the Americana Ballroom. To register.

Image courtesy of digitalart/

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