Despite the incredible growth of mobile traffic, mobile advertising is still lagging far behind when it comes to spend. As a result, the advertisers that have cracked the code are reaping the rewards because costs on mobile are far less than Desktop, ROI is higher, and the reach is far greater.
Sites like Instagram and Pinterest have a vast majority of their usage on mobile, and even Facebook says roughly half its users have never accessed the site outside of their phone. Why haven’t advertisers flocked to mobile? The answer is measurement.
Join Julian Bartlett, head of Client Services at Manifest, for the Masters Series session, “Mobile vs. Desktop Advertising: Cost, Reach and ROI,” on Tuesday, February 23 from 10:45 a.m. – 11:45 a.m. During his one-hour presentation, Bartlett will present case studies, real data, and metrics that demonstrate the performance and value of mobile, and will also explore some of the measurement challenges that are keeping big budgets at bay.
If you want to attend this session along with other Masters Series sessions, be sure to register for The Great Ideas Summit by Friday, January 29 to receive the Early Bird discount.
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