[Session Spotlight] Scale Your Digital Business Without Blowing Your Budget

by Rick Petry on Sep 27, 2015 3:00:00 PM D2C Convention, Digital Marketing, Masters Series

Would you like to discover how leading brands such as Dollar Shave Club, eHarmony, Nutrisystem, and TemperPedic have used a combination of digital marketing and DRTV to scale their business? Attend the Masters Series session, Scale Your Digital Business Without Blowing Your Budget, at this year’s D2C Convention, and you will gain real insights from marketers who are in the trenches helping to build category leaders.

You won’t just get war stories, but real, actionable information about what it takes to succeed in a hyper-competitive omnichannel world.

Join moderator Peter Koeppel, president and founder of Koeppel Direct, as he and a panel of esteemed, no-nonsense marketers explore such topics as:

• The role DRTV plays in scaling a brand
• The latest trends in creative approaches
• What kinds of budgets and media planning cycles are required to achieve success
• How to define and measure success
• What market leaders are doing to address the challenge of media attribution

During this one-hour session, our marketing experts will address the “digital bias” and, using leading independent research, show why television remains a crucial vehicle for growing your digital business.

When: October 7th, 2:30 p.m. -3:30 p.m.

Where: Think Tank, Lafite Ballroom


Nick Fairbairn, senior director, Acquisition Marketing, Dollar Shave Club
Greg Langston, vice president, Brand Marketing, eHarmony.com
Dany Sfeir, president & CMO, Catapult1, LLC

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