With marketing changing at breakneck speed, the industry faces a new challenge: how do you keep up with the latest trends, separate what is meaningful, and plan for today and for the future?
On Thursday, September 15, Koeppel Direct’s Peter Koeppel will present this special 45-minute Masters Series session, culling insights from over 100 of the latest studies and articles to identify the key trends that are helping innovative marketers leverage success. A myriad of marketing topics will be covered, including online, offline, social, retail, and success measurement. Attendees will gain knowledge that you could spend dozens of hours researching yourself, or attain them in a fraction of that time by attending this condensed, insight-packed session.
The session, “Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing,” will take place from 11:30 a.m. - 12:15 p.m. in the Think Tank located right on the show floor of the Lafite Ballroom.