Sponsorship Branding that Reflects Your Values

by Bethany Adams on Aug 11, 2015 4:00:00 PM D2C Convention

IMG_0248When you have an established brand everything you do should reflect it's image and values, including sponsorship expenditures. There are many ways to showcase your brand at D2C. Sometimes it’s fun. Sometimes it’s formal. Regardless, we have a plethora of options no matter what your budget or goals are.

Fun and Convenient

Are you the fun, innovative company, the Apple or Google of the industry that promotes modern thinking in a creative environment? Then these fun and convenientsponsorships are perfect for you.
  • Gaming Lounge
    Create the ultimate meeting space by retro fitting a booth with your favorite classic gamess such as a foosball table, pool table, and arcade games. Add in a private meeting room to mix in business with the fun. 
  • Ping Pong
    Bring some fun to the show floor with a ping pong table! Attendees will see your brand at this “take a break” station and associate it with a company that can entertain.
  • Coffee Break
    Provide morning pick me up's with coffee breaks. You’re brand will be remembered as the energetic and convenient morning lifesavers.

Education and Thought Leadership

Are you an industry veteran that has spent years learning the ins and outs of the industry and becoming a go to source for content and answers? Then center your sponsorships on industry education and leadership.

  • Think Tank
    The Think Tank is where all Masters Series sessions are held on Wednesday and Thursday on the show floor. The topics cover all plains of the industry and offer specialized speakers and discussions. Put your brand where attendees are learning and gathering new ideas. 
  • Learning Lounge
    By sponsoring the Learning Lounge you are again putting your brand where the learning is happening and with the people that are furthering the industry. 

Socializing and Networking

Is your brand the well-connected life of the party? If you want to be where people are making industry ties and forming relationships then sponsoring the social areas at D2C is a great alignment with your brand.

  • Circle Bar
    It is close to all of the action at the convention, making it a bustling area of full deal-making attendees. Seeing your brand while attendees relaxing and making connections positions you positively.
  • Wednesday Night Party
    This mid-event party brings attendees together for a fun night of cocktails and networking. It shows your brands fun side to clients and prospects and puts your name in the midst of lots of conversations.

No matter what values your brand reflects, there is an option that aligns with your goals and your budget at the D2C Convention. Take a look at the Branding Guide or contact Karen Eppsteiner for more information about maximizing your exposure to the industry elite. 

Bethany Adams's blog
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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.