Robin Shapiro, Chief Executive Officer of STiKi, says ERA D2C is Right for Us:
“At STiKi, we offer DRTV marketers a mobile engagement tool that’s boosting their return on investment. Because ERA’s D2C Convention is THE meeting place for DRTV pros, it’s exactly where we want to be to spread the word about our new offerings” said Shapiro.
STiKi is a leader in consumer-initiated text messaging applications, making it easy for consumers to respond to offline media using their mobile phone, allowing marketers to reply instantly with coupons, URLS, touch-to-call phone numbers, product videos, and other engagement tools—all sent to customers’ mobile phones.
“At ERA’s D2C, we listen to other industry pros—at the formal presentations and in quiet exchanges in the corridors. That kind of feedback and market insight helps us make our products even more useful” said Shapiro.
In addition, Robin Shapiro will moderate the Masters Series Session, “Why Brands Are Putting Mobile in the Driver’s Seat,” on Tuesday, September 13 in Petrus 2. He will be joined by panelists Ed Deutscher (HSN) and Bryon Colby (Cornerstone Brands).