[Takedown] How DRTV Can Combat Counterfeiting on Asian E-Retail Sites

by Bill McClellan on May 27, 2015 3:00:00 AM Advocacy

Alibaba-logo-304888-editedWe here at ERA are big fans of the U.S. Department of Commerce. They do a great job and we often work with them behind the scenes to help out the industry. Recently, we talked to them about the massive Counterfeit problem direct response marketers have in China. One of our contacts at the Department said that a recently presented webinar they had hosted would be of interest to ERA members. 

The talk entitled “How Small and Medium Enterprises Can Stop the Violation of their Intellectual Property Rights on the Asian E-Commerce Sites” was presented by Merritt Blakeslee of the Blakeslee Law Firm. We reached out to Merritt about what his presentation means for DRTV and here's what he had to say:    

The Takedown

No more than two or three years ago, effective intellectual property enforcement on the Asian International Sites —Alibaba.com, AliExpress.com, DHGate.com, and Made-in-China.com—was impossible, because the sites imposed no meaningful penalties on repeat offenders. Today, this situation has changed dramatically. Since it began preparations for an IPO (which it issued last September on the New York Stock Exchange), Alibaba has adopted western norms of intellectual property enforcement to bolster investor confidence, and the other Asian International Sites have followed suit. Indeed, the Asian International Sites now have more effective intellectual property enforcement mechanisms than their U.S. peers. The webinar explains the techniques for clearing these sites of listings for products that infringe on rights holder’s intellectual property rights—trademark, copyright, and patent. It also discusses how to prevent Internet sellers from misappropriating your company’s name, even if the name is not the subject of a trademark registration.

The Webinar

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