[1994] The First 10 Years of Infomercials

by Megan Becker on Apr 23, 2015 1:00:00 AM ERA 25th Anniversary

10yearInfomercialPhoto_280A lot has changed since the 1980’s…hairstyles, music, fashion trends…but what about the art of infomercials? This throwback video from 1994 celebrates the 10th anniversary year of infomercials and showcases how the industry started and the most popular spots that put this advertising art form on the map for consumers. 

Take a look at this time capsule video featuring legendary direct response idols including Tim Hawthorne, Greg Renker, Katie Williams, and more!

But wait, there’s more!

Keep watching for a special feature at the end that showcases the iconic celebrities who have gotten on board over the years. “They said they’d never do it but they did!”

Thank you Hawthorne Direct for providing this week's featured video! 

If you have a story, video, or photos you'd like to submit to ERA's Memory Lane, please email them to marketing@retailing.org and you could be featured in our next post!

Check out some of the other stories we've published for our 25th Anniversary:

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