CBS news magazine 60 Minutes ran a segment entitled “The Influencers”. This must see segment is about 20-somethings who are currently making hundreds of thousands of dollars by leveraging the power of their social media presence to endorse products for some of the world’s largest brands. It is an eye-opening segment that every marketer needs to see.
In the segment you can hear from influencers such as Logan Paul, on how his "slapstick humor" has allowed him to climb his way to the top of the social media marketing totem pole. “The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content,” says Logan Paul.
Join correspondent Bill Whitaker as he examines how fifteen minutes of fame can now be reduced to seconds – seconds that are mining gold.