Social Media Influencers: A Conversation with the FTC

by Bill McClellan on Mar 14, 2018 3:00:00 AM Government Relations

Social Influencers Venable-203014-edited-579409-edited.pngRecently, Amy Mudge of Venable LLP sat down with the Federal Trade Commission’s (FTC) Mary Engle to discuss social media influencers in the Snapchat era.

When two of ERA’s favorite experts sit down to chat, it is always a good idea to take some time and pay attention!!!

The talk covered the FTC’s thoughts on previous cases, including: Machinima, Warner Bros. and Lord & Taylor’s and settlements running the gamut from influencer campaigns to native advertising.

You can watch the whole webcast below...

Those early FTC cases, in large part, focused on brands and their agencies. Over the last year, the FTC has expanded its tactics going directly to Hollywood with educational campaigns targeting the influencers themselves.

Brands, marketers, agencies and influencers, lend us your ears! Take an hour and learn the latest on the government’s expectations in the current environment so shaped by social media platforms and the influencers who use them.


 About the Author

BillMcclellan.jpg

Bill McClellan serves as ERA's Vice President of Government Affairs. Prior to joining the association, Bill worked as a lobbyist at the Georgia Automobile Dealers Association, covering the state legislature and Georgia's congressional delegation. Before working for the GADA, Bill managed political campaigns at both the congressional and state constitutional levels.

Bill McClellan's blog
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