Top 5 Legal & Regulatory Risks in Digital Marketing

by Ashley Chesson on Apr 16, 2015 3:00:00 AM Digital Marketing

Top_5_Legal__Regulator_Risks_in_Digital_Marketing-789307-editedLast week, ERA’s Digital Council had a fantastic conference call! We heard from Linda Goldstein, partner at Manatt Phelps & Phillips, LLP, who presented an engaging webinar entitled “Top 5 Legal and Regulatory Risks in Digital Marketing.” The hour-long presentation focused on making sure direct response marketers are compliant with the FTC’s testimonial and endorsement guidelines, ensuring that your check-out process is ROSCA compliant, properly making effect disclosures in the digital media space, and making sure you thoroughly know your affiliates and monitor them accordingly. What’s more, Linda provided a brief explanation of native advertising.

To watch the full webinar, click on the video below:

Image courtesy of Stuart Miles/FreeDigitalPhotos.net

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