Tuesday Forecast: Super Bowl LI Ads - America The Beautiful

by Colleen Ferrier and Rick Petry on Feb 7, 2017 12:00:00 PM DRTV, Advertisements

This week our Friday Forecast appears on Tuesday so that we can dive into the water cooler talk du jour: the annual battle for supremacy known as the Super Bowl and its attendant commercial advertising.

Politics took center stage this year, yet amid our national disunity, the focus was on themes of inclusion, diversity, and commonality. These motifs were delivered with a range of approaches that varied from broad humor to thought provoking poignancy. From immigration to pot legalization, gender politics to religious differences, the full gamut of our political zeitgeist was on display. And yet for all of it, nothing was overtly controversial, mirroring halftime entertainer Lady Gaga’s decision to play it down the middle. While some might consider the approach largely bland or uninspired, we would argue that it was just the kind of feel good balm this country needed as it took a break from ceaseless infighting to gather together and applaud what has become the quintessential American unofficial holiday and celebration (smarting Falcon fans aside).

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