Field Report: What People Think of 'As Seen on TV' Brand

by Jordan Pine on Apr 18, 2017 7:34:12 PM Brand Marketing, As Seen on TV, Consumer Impression

I recently learned that the direct-response television (DRTV) industry spent $6.4 billion on advertising in 2016, according to DRMetrix. Of that, $316 million was short-form advertising for consumer products. Put another way: The “As Seen on TV” brand received more than $300 million in advertising support last year. So it’s worth asking: What are consumer impressions of this brand we all share?

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