Mark Your Calendars: ERA Continues Webinar Series

by Jim Perrus on Jan 12, 2017 8:00:00 AM ERA News, Committees & Councils, Digital Marketing

One of the benefits of ERA membership is that we provide educational opportunities that are unmatched in the direct-to-consumer industry.
 
Marketing Maven, one of ERA’s long-time supporters, is continuing its social media webinar series to help you take the next step with your social media campaign. ERA’s Membership Committee and Digital Council are co-sponsoring the one-hour webinars.

Following is the full list of 2017 webinars.

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TV Council Sheds Light on Consumer Response Trends on Aug. 30 Call

by Vi Paynich on Aug 29, 2016 12:00:00 AM Committees & Councils, DRTV

How has 2016 compared to 2015 and previous years? What does the latest media data reveal about inventory and avail/spot counts? This month’s TV Council call will address these questions and more. Join us for this important discussion, as guest speaker Jeff White, Media Analytics, presents consumer response trends for the first part of 2016.
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Mark Your Calendars: ERA Unveils New Webinar Series

by Jim Perrus on Aug 9, 2016 12:00:00 AM ERA News, Committees & Councils, Digital Marketing

One of the benefits of ERA membership is that we provide educational opportunities that are unmatched in the direct-to-consumer industry.
 
Marketing Maven, one of ERA’s long-time supporters, is continuing its social media webinar series to help you take the next step with your social media campaign. ERA’s Membership Committee and Digital Council are co-sponsoring the one-hour webinars.

Following is the full list of 2016-2017 webinars.

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Membership ‘Is’ the Reward!

by Bill Southwick on Aug 1, 2016 12:00:00 AM D2C Convention, ERA News, Committees & Councils

We live much of our lives today in a wonderful fantasy world where we can create the physical images of many of the folks we do business with every day. Our intensive use of email, text, and phone allow us to achieve the business requirements our jobs demand, as well as some social pleasantries without ever seeing the other person.

During these exchanges, we recall images of the people we are dealing with from our past face-to-face encounters with them. While this practice alone can conjure up some rather bizarre, humorous, or best forgotten memories, we still have a clear picture of who we are communicating with.

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What ERA Membership Has Brought Me

by Curtis Kleinman on Jun 29, 2016 12:00:00 AM D2C Convention, ERA News, Committees & Councils

Here are four key benefits that my membership with the Electronic Retailing Association has brought my company and me.

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ERA’s TV Council Explores Online vs. TV on June 30 Call

by Caitlin Haire on Jun 28, 2016 12:00:00 AM Committees & Councils, Digital Marketing, DRTV, e-Commerce

Join the TV Council this Thursday for our monthly call as we tackle the topic, Online vs. TV. We’ll take a deep dive into questions such as, “What level of online activity are agencies and marketers utilizing to reach the consumer in a television environment that is becoming even more fragmented?” and “What does that offline/online relationship look like, and how does that affect the overall campaign ROI?”

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What’s ERA Good For, Anyway?

by Chuck Wilkins on Jun 10, 2016 12:00:00 AM ERA News, Committees & Councils, ERSP, Advocacy

If you have worked in electronic retailing for any amount of time, you have either asked this question or been asked by someone in the industry. It’s an appropriate question to ask. We face a period of change. Our industry, our association, and even our companies are changing, and it is not always clear that the strategies that have worked for the past 25-plus years will remain viable.

So, what is ERA good for? The answer is many of things, especially in times like these.

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Let’s Talk About Order Attribution on a Drive-to-Web Campaign

by Shannon Nelson on Jun 1, 2016 12:00:00 AM ERA News, Committees & Councils, Advocacy, DRTV

In DRTV, you’ve probably worked on a campaign that includes a URL in the commercial. Because who doesn’t have a website these days?! If you haven’t worked on a campaign of this nature, you’ve seen a spot on TV with a URL, so you know this call-to-action is here to stay. In fact, it’s growing!

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Member Benefits Spotlight: ERA Committees & Councils

by Jim Perrus on May 13, 2016 12:00:00 AM Committees & Councils

One of the benefits of ERA membership is the opportunity to network with your peers throughout the year by way of our Committees and Councils. It’s a great way to not only share ideas and shape our industry, but also it’s an effective method for you to grow professionally. Please review the list of opportunities and contact the corresponding ERA Staff Liaison for more information or to join today!

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ERA TV Council Highlights Native Advertising on May 5 Call

by Vi Paynich on May 4, 2016 12:00:00 AM ERA News, Committees & Councils, Advocacy, DRTV

What makes an infomercial (long-form DRTV) a form of native advertising? Is there a fine line between entertainment/capturing viewers’ attention and an advertisement? And, does context matter when using advertising as programming? These are just some of the questions that will be addressed during this month’s ERA TV Council call.

TV Council co-chair Caitlin Haire and guest speaker Amy Ralph Mudge, partner at Venable LLP, will offer insight into DRTV’s history with the native advertising format, legal factors, along with the impact of regulation as a result of native advertising. What’s more, they will discuss the state of infomercials/DRTV native advertising today.

Join the TV Council call on Thursday, May 5th at 2:00 p.m. Eastern Time.

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Everything You Always Wanted to Know About Minimercials But Were Afraid to Ask

by Ava Seavey on Apr 6, 2016 12:00:00 AM Committees & Councils, DRTV

You’ve learned about long-form infomercials (28:30). You’ve learned about short-form infomercials (:120/:60/:30). Well, what else is there? Clunk. Welcome to the world of minimercials, medium length infomercials, mid-form spots—known by many different names. These are television commercials that are five minutes, four minutes, and three minutes long. No inventory for these? Clunk. Think again.

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Marketing to Canada Council to Present Webinar on Doing Business in Quebec

by Karen Eppsteiner on Mar 6, 2015 3:00:00 AM Committees & Councils

On Thursday, March 26, ERA’s Marketing to Canada Council is pleased to bring you a webinar entitled "Improving Your DR Business in Quebec."

Jean-Francois Quevillon, V-Tele's DRTV sales executive, will discuss the Quebec TV market as it relates to infomercials and direct response programming. He will break down the percentage of the population that Quebec represents in retail sales, discuss viewing habits, Quebecers responsiveness to the DRTV market, and provide recommendations for French direct marketing programs. General trends and guidance when approaching the Quebec marketplace will be provided throughout this session.

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Don’t Forget About Radio in Your Direct Response Marketing Strategy!

by Jim Perrus on Feb 13, 2015 3:00:00 AM Committees & Councils

In 2015, it is projected that $16 billion will be spent on U.S. radio advertising, according to Statista and eMarketer. Digital has been a hot topic in the DR community, but should not be the sole component for your overall marketing strategy. Radio needs to continue to be a vital element for your multichannel outreach.

Lately, there has been talk regarding re-forming the ERA Radio Council. It would act as the voice of Radio Direct Response advertising management and components such as creative, research, promotion, and education.
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Digital Council Focuses on Web Optimization

by Ashley Chesson on Dec 12, 2014 12:24:00 PM Committees & Councils, Digital Marketing, e-Commerce

Attention all ERA members…the Digital Council's monthly call last week was fantastic. We spent an hour talking about Web optimization, and how much the state-of-the-art Web strategies mirror what we learned to do in telesales over the years, such as optimizing the greeting to get people to stay on the phone and then get them the right offers (upsell/down-sell) at the right time to get an order.
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More Consumer Research Can Mean Greater Success in Direct Response

by Megan Becker on Nov 18, 2014 3:32:00 PM Committees & Councils

How well do you know your audience? Do you know what messages they respond best to? How to grab and keep their attention long enough to get to the offer?

As we learned in Carla Roberts’ post on building successful DR campaigns, only 1 in 35 shows works today, down from 1 in 10 nearly twenty years ago.

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The State of Mobile and Social Commerce

by Ashley Chesson on Nov 13, 2014 3:00:00 AM Committees & Councils

Attention all ERA members…The Digital Council call last week was fantastic! We spent an hour talking about the state of mobile and social commerce and the impact it has on our businesses. Members who called in got a lot of important questions answered and learned about news ways to reach customers.
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From Social to $ale

by Dave Martin on May 16, 2014 11:49:00 AM Committees & Councils

On March 26, 2014 the ERA Internet & Emerging Media Council hosted a conference call and presentation titled "From Social to $ale." The presentation was hosted by IEMC Chair Kelly Perdew and was presented by Katrina Osio of The Dumont Project. The session focused on Facebook, Twitter, YouTube and Pinterest and included:

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.