Buyer personas are perhaps the most valuable tool available to the modern eCommerce marketer—the tool by which all other tactics are guided. Buyer personas are simply stories containing specific parameters that help you identify how to reach and influence a specific type of customer.
Shoppers know retail better than you do. But in the name of innovation, many retailers are implementing new systems without first finding out what their increasingly technologically savvy customers want. They forget customer empathy, and that’s a big mistake.
In the fifth annual Cognizant Shopper Experience Study, we asked 5,300 shoppers for their opinions—and they gave us an earful.
Procrastinators and bargain hunters alike are taking their time getting started with their holiday shopping bonanza, possibly to take advantage of deeper discounts over Thanksgiving weekend and late in the season. According to NRF’s Holiday Consumer Spending Survey conducted by Prosper Insights & Analytics, 45.6 percent of holiday shoppers say they haven’t started shopping yet, relatively flat with last years’ 46.2 percent but the lowest in the survey’s seven-year history.