4 Buyer Personas That Will Have Direct Response Marketers Wanting More

by Sam Mallikarjunan on Dec 14, 2014 7:30:00 PM Digital Marketing, Consumer Behavior

Buyer personas are perhaps the most valuable tool available to the modern eCommerce marketer—the tool by which all other tactics are guided. Buyer personas are simply stories containing specific parameters that help you identify how to reach and influence a specific type of customer.
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Retail Study: Six Truths Your Customers Want You to Know

by Shannon Warner on Nov 30, 2014 8:00:00 PM Digital Marketing, Consumer Behavior

Shoppers know retail better than you do. But in the name of innovation, many retailers are implementing new systems without first finding out what their increasingly technologically savvy customers want. They forget customer empathy, and that’s a big mistake.

In the fifth annual Cognizant Shopper Experience Study, we asked 5,300 shoppers for their opinions—and they gave us an earful.

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NRF Survey: Bargain Hunters Holding Out for Hot Holiday Deals

by Kathy Grannis on Nov 23, 2014 5:00:00 AM Consumer Behavior

Procrastinators and bargain hunters alike are taking their time getting started with their holiday shopping bonanza, possibly to take advantage of deeper discounts over Thanksgiving weekend and late in the season. According to NRF’s Holiday Consumer Spending Survey conducted by Prosper Insights & Analytics, 45.6 percent of holiday shoppers say they haven’t started shopping yet, relatively flat with last years’ 46.2 percent but the lowest in the survey’s seven-year history.
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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.