How the GDPR Affects U.S. Tech Giants Like Facebook and WhatsApp

by Greg Sparrow on Apr 18, 2018 3:00:00 AM Government Relations, Social Media, Marketing, Consumer Protection, data breach

The General Data Protection Regulation (GDPR) continues to be an important topic of conversation for U.S. companies. Since its inception, the GDPR has raised a number of questions as to whether businesses are properly prepared to comply. The GDPR was adopted on April 27, 2016, and allotted a two-year post-adoption grace period for businesses to strategize and implement their compliant approach. With less than two months left, it has been reported that an estimated 61% of U.S. businesses are not ready for the regulation, and that only 67% of European-based businesses have begun moving into the implementation phase of their GDPR compliance program. The potential fines have many concerned about compliance as the May 25, 2018 date of enforcement approaches, but businesses struggle with fully understanding the regulation and thus fail to launch a comprehensive plan.

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Have You Seen the FTC’s 2017 Consumer Sentinel Network Report?

by Bill McClellan on Mar 21, 2018 3:00:00 AM Government Relations, Consumer Protection

The Federal Trade Commission (FTC) has released its 2017 Consumer Sentinel Network Data Book. Have you had a chance to check it out yet?

During 2017, the system had 2.7 million reports, a slight decrease from 2016. Fraud accounted for 1.1 million reports (42.54% of all reports). The identity theft category had 371,000 complaints (13.87%), with the “other” category rounding the majority of the remaining complaints with a 1.2 million (43.59%) total.

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What’s Telemarketing Got to Do with It?

by Bill McClellan on Jul 19, 2017 9:41:28 AM Advertisements, Consumer Protection

Let’s travel back in time to the 90’s when the majority of lead generators were small sales floors. Fast forward to 2017 and you can probably list off the timing and location of when and where you received your last five robocalls.

This is something you can thank online lead generation for according to Lois C. Greisman, associate director, Division of Marketing Practices, Federal Trade Commission (FTC). She says that by visiting websites and filling out your information, you could be placed on every call list available.

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