Internet Marketing Inc.’s Michael Montgomery Shares ‘Why D2C Is Right for Me’

by Steve Syatt on Jul 27, 2016 12:00:00 AM D2C Convention, ERA News

Michael Montgomery, Vice President Business Development for ERA member Internet Marketing Inc., says ERA D2C is Right for Me:

“D2C is a must-attend for any industry executive or company that wants to know where the industry is and where it’s headed. D2C is instrumental for companies seeking out partnerships or clients that will help them grow their business," said Montgomery.
Read More

New Product Showcase: Celebrating Inventors, Innovation, and the Entrepreneurial Spirit

by Vi Paynich on Jul 14, 2016 12:00:00 AM D2C Convention, DRTV

Once again, ERA has partnered with InventHelp-INPEX to offer budding inventors and entrepreneurs an opportunity to get their product in front of key DRTV decision-makers. What’s more, the InventHelp-INPEX New Product Showcase is a high-energy event that takes place right on the show floor over a two-day period.

Read More

Women in Business Pavilion Has Become a Staple at the D2C Convention

by Vi Paynich on Jun 30, 2016 12:00:00 AM D2C Convention, DRTV

The Women in Business Pavilion will once again take its place prominently on the show floor of the 2016 ERA D2C Convention, September 13-15 at the Wynn Las Vegas. For the past several years, the Pavilion has been a fixture—something attendees have become familiar with and even come to expect at D2C.

What makes this particular exhibit so special?
Read More

What ERA Membership Has Brought Me

by Curtis Kleinman on Jun 29, 2016 12:00:00 AM D2C Convention, ERA News, Committees & Councils

Here are four key benefits that my membership with the Electronic Retailing Association has brought my company and me.

Read More

D2C: Masters Series Education Takes Omnichannel to New Heights

by Vi Paynich on Jun 24, 2016 12:00:00 AM D2C Convention, Masters Series

ERA is gearing up for a great D2C conference featuring educational content presented by some of the best and brightest experts in the industry. Our Masters Series sessions will bring you up to speed on the latest strategies and best practices for navigating your business in today’s omnichannel world.

Read More

Giant Spoon to Keynote 2016 ERA D2C Convention

by Vi Paynich on Jun 20, 2016 12:00:00 AM D2C Convention, ERA News

ERA is excited to announce that Mikael Greenlief, director of strategy at Giant Spoon, will present this year’s D2C keynote presentation entitled, Connected Storytelling - Leveraging Digital and Data to Move Beyond Powering Ads, on Wednesday, September 14, 2016 at the Wynn Las Vegas.

Regarded as an everything agency, Giant Spoon embraces the digital culture and believes in an idea-centric strategy, where the idea is the strategy amplified through content, technology, and media. MediaPost honored Giant Spoon as “Creative Agency of the Year” for 2014 and 2015.

Read More

ERA Invites D2C Attendees to Tee Off in the Desert

by Electronic Retailing Association on Jun 8, 2016 12:00:00 AM D2C Convention, ERA News

ERA is hosting the D2C Golf Tournament during the 2016 ERA D2C Convention. Join us on Monday, September 12 at the Painted Desert Golf Club in Las Vegas for what’s sure to be a fun and relaxing day on the greens.

Established in 1987, Painted Desert Golf Club Las Vegas boasts a 6,781-yard layout that is regarded as the original desert-style layout in Las Vegas.

Read More

[Video] How to Monetize Facebook

by Vi Paynich on May 23, 2016 12:00:00 AM D2C Convention, Digital Marketing, Masters Series

For years, marketers have been told that they can’t afford not to promote their brand and products on Facebook. Why? Maybe it’s because Facebook boasts more than 1.65 billion monthly active users, according to Statista.

Read More

[Video] 5 Things You Need to Know About Online Video

by Vi Paynich on May 10, 2016 12:00:00 AM D2C Convention, Masters Series

If content is king, then online video is royalty! If you’re not planning, creating, and integrating online video into your direct response ecosystem, then you’re falling behind. During this Masters Series Session from the 2014 D2C Convention, Robb Crocker, CEO and founder of Funnelbox Production Studios, and Charles Voloshin, digital marketing manager at Wacom America, reveal just how powerful online video can be.

Read More

[Video] D2C Convention Puts Marketing Innovation Front and Center

by Vi Paynich on Apr 27, 2016 12:00:00 AM D2C Convention, Digital Marketing, e-Commerce

Over the years, the ERA D2C Convention has shined a light on emerging technologies designed to offer more opportunities to today's savvy marketing professionals. What's more, ERA has brought greater insight into this constantly-evolving marketplace by welcoming innovative digital players like Zappos, Joyus, and Shazam to the keynote stage.

Read More

ERA Forms Strategic Marketing Partnership With the Internet Retailer Conference and Exhibition

by Electronic Retailing Association on Apr 20, 2016 12:00:00 AM D2C Convention, ERA News, Digital Marketing, e-Commerce

For nearly three years, ERA has made it its mission to help association members and the direct response marketing community to bridge the gap between traditional DR and digital marketing by offering business development opportunities and education at ERA conferences and by delivering online and printed content highlighting digital marketing best practices. Our goal has always been to enable direct-to-consumer marketers to become as adept in digital marketing as they are in DRTV.

What’s more, the association has taken these efforts a step further with an exciting announcement...

Read More

2016 Moxie Award Submissions Now Open

by Electronic Retailing Association on Apr 15, 2016 12:00:00 AM D2C Convention, ERA News, Moxie Awards, Digital Marketing, DRTV, Radio

Do you have a direct response campaign that stands out from the competition? Does it deserve recognition from industry peers? If you answered yes to both these questions, then you’ve got to enter this year’s Moxie Awards!

Read More

[2015] Building a Better Model for Attribution

by Vi Paynich on Apr 5, 2016 12:00:00 AM D2C Convention, Masters Series

Last year, ERA featured a stellar lineup of Masters Series education sessions presented by seasoned marketing professionals. The 2016 D2C Convention will once again showcase Masters Series programming focused on the most important direct response and digital marketing topics affecting today’s marketing professionals.

Check out this video from last year’s session, “Building a Better Model for Attribution,” featuring TVSquared’s Calum Smeaton and’s Sean Muller…

Read More

D2C Registration Is Open!

by Vi Paynich on Mar 25, 2016 12:00:00 AM D2C Convention, Digital Marketing, DRTV

Want to Meet DR’s A-List? Come to the place where the industry’s top-level execs meet to transact business: the ERA D2C Convention. What’s more, ERA’s much-anticipated annual conference is where the industry gathers to network, engage in spirited dialogue, exchange ideas, and enhance their marketing expertise.

Read More

Being a Diamond Partner Is More Than Your Name on a List

by Allison Givens on Jan 27, 2016 12:00:00 AM D2C Convention, Great Ideas Summit, ERA News

All healthy relationships are give and take. This means knowing when to support, when to be supported and, most importantly, showing appreciation for the support given. This extends to the relationships between ERA and the companies it oversees. The Diamond Partner Program is ERA’s way of showing gratitude to its most loyal customers.

Williams Worldwide Television has been a Diamond Partner since 2013. Being recognized by ERA for our support and commitment by having our name listed alongside other top companies in the industry has tremendous value in itself but it goes beyond that.

Read More

[Video] Industry Legends Reminisce About Their Early DR Beginnings

by Vi Paynich on Nov 29, 2015 3:00:00 PM D2C Convention, DRTV

On October 8, ERA presented a special Keynote discussion entitled, “The Legends of Direct Response,” during the D2C Convention in which five highly respected industry thought leaders took to the stage to reminisce and share their insights about direct response marketing past and present.

Read More

[Video] Leveraging Social Media to Maximize Direct Sales

by Vi Paynich on Nov 10, 2015 8:00:00 PM D2C Convention, Digital Marketing, Masters Series

Today’s savvy direct response marketers want to understand how they can effectively incorporate social media into their current marketing strategy, as well as how they can generate measurable sales revenue by utilizing popular social media platforms like Facebook, Twitter, and Pinterest.

At the D2C Convention in October, moderator Lindsey Carnett of Marketing Maven and leading experts Warren Jolly, adQuadrant, and Shail Prasad of TeleBrands, addressed this very subject during their Masters Series session, “Leveraging Social Media to Maximize Direct Sales.”

Read More

[Video] Shazam’s Peter Szabo Keynotes about Mobile Marketing at D2C 2015

by Vi Paynich on Nov 5, 2015 5:30:00 PM D2C Convention, Digital Marketing

During the October 6 D2C keynote presentation sponsored by Quigley-Simpson entitled, “Go Beyond the TV Screen: Using Mobile Technology to Reach More Consumers,” Shazam’s senior vice president Peter Szabo enlightened the audience by addressing the many opportunities that mobile technology offers marketers today.

Read More

[Video] Evaluating the Impact of Your Multichannel Strategy

by Vi Paynich on Nov 3, 2015 5:30:00 PM D2C Convention, Digital Marketing

During the 2015 ERA D2C Convention last month, there was a variety of great educational content presented on the show floor and in the conference-room area. Attendees had an opportunity to select from one-hour, 30-minute, and 15-minute sessions.

Rick Child, vice president of Data & Analytics at Media Horizons, presented a very insightful Learning Lounge session entitled “Evaluating the Impact of Your Multichannel Strategy.”

Check out his full presentation by clicking the video link.

Read More

A Goldmine of Direct Response Content from #D2C15

by David Martin on Oct 27, 2015 11:39:29 AM D2C Convention, Digital Marketing

Thank you for making #D2C15 an unforgettable experience for exhibitors, sponsors and attendees alike! Now it's our turn to pay you back with a veritable treasure trove of content including education videos and show photos!

Read More

Direct Response Marketing Industry Celebrates 2015 Moxie Award Winners

by David Martin on Oct 10, 2015 10:40:13 AM D2C Convention, Moxie Awards

ERA has announced the winners for the 2015 ERA Moxie Awards, recognizing the best in television, radio, online, and mobile direct response marketing. The winners were unveiled at the 2015 ERA Moxie Awards Gala held on Thursday, October 8 at the Wynn Hotel in Las Vegas, a gala ceremony closing the ERA D2C Convention.

Read More

[D2C Recap] Day 2: Show Floor, Sessions, and Shazam

by Vi Paynich on Oct 8, 2015 1:44:24 AM D2C Convention

On Wednesday, there was plenty of action taking place right on the D2C show floor—from exhibit booths and the InventHelp-INPEX New Product Showcase to the Women in Business Pavilion and D2C Learning Lounge. The Masters Series also made its way to the show floor, with one-hour sessions in the Think Tank.

One of the many highlights of Day 2 included the keynote presentation entitled, Go Beyond the TV Screen: Using Mobile Technology to Reach More Consumers.

Read More

[D2C Recap] Day 1 Focused on Education and Deal-Making

by Vi Paynich on Oct 7, 2015 1:50:42 AM D2C Convention, Masters Series

The first day of the 2015 ERA D2C Convention kicked off with business meetings in the Meet & Greet Lounge and Masters Series education. Attendees selected from six hour-long sessions in which DR and digital marketing experts touched on timely topics such as short-form DRTV and digital convergence, programmatic television, inbound marketing, and attribution.

Read More

Pre-Con Workshop Attracts DR Professionals of All Levels

by Vi Paynich on Oct 6, 2015 2:07:53 AM D2C Convention, DRTV

On Monday, October 5, ERA’s inaugural Pre-Conference Workshop welcomed DR marketing professionals of all levels—from industry newbies to direct response veterans. DR marketing expert Jordan Pine of SciMark Corp. led this engaging four-hour workshop entitled, What Every DRTV Professional Should Know: A Pre-Conference Workshop, which provided attendees with a detailed DRTV roadmap.

Read More

17 Reasons to Visit the D2C Learning Lounge

by Vi Paynich on Oct 1, 2015 6:36:52 PM D2C Convention

Is your conference schedule jam-packed? Can’t spare hours for education at the D2C Convention? No problem. ERA has made education accessible on the show floor in the D2C Learning Lounge, which is located in the Latour Ballroom. Select from 15-minute and 30-minute sessions on Wednesday and Thursday.

To make it even easier for you to squeeze in a session or two, we’ve created five helpful topics: Data, Media and Attribution; Direct Response Strategies; New Channels for New Revenue; Social Media; and Understanding Today’s Consumers.

Still not convinced? Here are 17 reasons why you should make time for D2C education…

Read More
New Call-to-action
Subscribe for tips on how to grow your direct response marketing business!
Subscribe Now

Follow Us

New Call-to-action

Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.