What’s Hot in Digital Media? What’s Not Quite so Hot?

by Bill McClellan on Jun 29, 2017 2:10:11 PM Digital Marketing, Advertisements

It’s time to play a game called, ‘what’s hot and what’s not in digital media?’ The insight comes from the 2017 Government Affairs fly-in panel presentation entitled “What’s Hot & Not – Policy & Marketing Strategies for Digital Media.”

We were joined by Jonathan Gelfand, chief legal officer & SVP business development, BeachBody LLC, Rich Cleland, assistant director for advertising practices, Federal Trade Commission (FTC), and the panel was moderated by Jeff Knowles, partner, Venable LLP.

Our panelists explored the opportunities and challenges associated with issues in the blossoming digital landscape.

Read More

The FTC Isn't the Only One Watching Direct Response Marketers

by Bill McClellan on May 17, 2017 9:36:05 AM FTC, Digital Marketing, Direct Response

Recently, I told you "A Story about “Big Luther” Strange III" to encourage you to come to this year’s GA Fly-In & ERSP Summit. Later, I reported on the "Top 5 Reasons" you should make the trip. 

While re-reading these top five reasons, I realized I left out one of the most important reasons you should attend this year.

Read More

Friday Forecast: Text - Direct Marketing's Next Big Thing?

by Colleen Ferrier and Rick Petry on Apr 7, 2017 10:37:30 AM Digital Marketing, Consumer Behavior, Texting

 

For many years, direct response advertising has offered consumers two primary ways of reaching out to marketers: the telephone and the web. Now a third, exciting avenue has emerged: text. Why do we think this is such a compelling opportunity?

Read More

Friday Forecast: The Marketing Tactic That Works Everywhere, Every Time

by Colleen Ferrier and Rick Petry on Mar 3, 2017 2:50:18 PM Great Ideas Summit, Digital Marketing, Brand Marketing


According to Dr. Robert Cialdini, author of the seminal marketing treatise, Influence: The Psychology of Persuasion, there is one weapon of influence that works in every culture and in every corner of the globe. What is it you may wonder? Reciprocity. 


Read More

Mark Your Calendars: ERA Continues Webinar Series

by Jim Perrus on Jan 12, 2017 8:00:00 AM ERA News, Committees & Councils, Digital Marketing

One of the benefits of ERA membership is that we provide educational opportunities that are unmatched in the direct-to-consumer industry.
 
Marketing Maven, one of ERA’s long-time supporters, is continuing its social media webinar series to help you take the next step with your social media campaign. ERA’s Membership Committee and Digital Council are co-sponsoring the one-hour webinars.

Following is the full list of 2017 webinars.

Read More

Three Tips for Using Email Segmentation to Boost Retention

by Sarah Patrick on Dec 5, 2016 1:00:00 PM Digital Marketing

Are you using your email list to its full potential? As a digital business, if you don’t have a strong email strategy, you’re missing out on some huge opportunities for engaging and retaining customers and making sales. In fact, in terms of ROI, email drives the best results of all marketing tactics, even more so than social media.

A perfectly timed, highly personalized email is one of the most effective ways to get your customers’ attention. But, if your email doesn’t feel relevant to them, customers will hit unsubscribe — or worse — mark your email as spam.

The solution is to segment your list and send highly targeted emails, but that’s easier said than done. In fact, according to a new survey from Clutch, a B2B research firm, targeting and segmentation ranks as marketers’ biggest challenge.

But it’s well worth putting in the work to get it right. According to research from MailChimp, segmented email campaigns have 14% higher open rates and get 63% more clicks than non-segmented campaigns.

Not sure where to start with segmentation? Here are three tips that can help.

Read More

Peter Koeppel’s 6-Part Series on Trend Spotting: Part 6, Media Attribution

by Peter Koeppel on Nov 17, 2016 4:30:00 PM Digital Marketing, Trends

At the recent D2C convention, I presented a session entitled Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing. My intention was a simple one: to synthesize the latest statistics, forecasts, and best practices in marketing from over 100 different sources to save my audience time and to provide insight that will help you today and in the future. In the sixth and final of my multi-part series I take a look at media attribution and the vital role it has in direct marketing. Given the presentation was confined to an hour, this is bonus material we did not have an opportunity to cover during the live event.

Read More

"The Influencers:" A 60 Minutes’ Segment All Marketers Must See

by Rick Petry on Nov 9, 2016 3:00:00 PM Digital Marketing

 

CBS news magazine 60 Minutes ran a segment entitled “The Influencers”. This must see segment is about 20-somethings who are currently making hundreds of thousands of dollars by leveraging the power of their social media presence to endorse products for some of the world’s largest brands. It is an eye-opening segment that every marketer needs to see. 

Read More

Peter Koeppel’s 6-Part Series on Trend Spotting: Part 4, Social Media

by Peter Koeppel on Nov 3, 2016 1:51:39 PM D2C Convention, Digital Marketing, Brand Marketing, Social Media

At the 2016 ERA D2C convention in Las Vegas last September, I presented a session entitled Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing. My intention was a simple one: to synthesize the latest statistics, forecasts, and best practices in marketing from over 100 different sources to save my audience time and to provide insight that will help you today and in the future. In the fourth of this six-part series we take a look at social media. Given the presentation was confined to an hour, I have had to limit my focus, but hopefully the learnings gleaned will prove helpful to the reader.

Read More

Into the Fold

by Ian P. Murphy on Oct 25, 2016 12:00:00 AM Digital Marketing, DRTV

In social media, another click-through is rarely more than a split-second away. As a result, there isn’t much time to make a comprehensive sales pitch, much less build a brand. A new Facebook campaign promoting the Chase United MileagePlus Explorer Visa card has challenged those constraints, however, and built awareness and conversions with a creative treatment that appeals to the escapist in everyone.
Read More

Trend Spotting: Online (Part 2)

by Peter Koeppel on Oct 20, 2016 12:00:00 AM D2C Convention, Digital Marketing, e-Commerce, Consumer Behavior

At the recent D2C Convention, I presented a session entitled, Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing. My intention was a simple one: to synthesize the latest statistics, forecasts, and best practices in marketing from over 100 different sources to save my audience time and to provide insight that will help you today and in the future. In the second of this six-part series, I'll take a look at online. Given the presentation was limited to an hour, I have had to limit my focus, but hopefully the learnings gleaned will prove helpful to the reader.

Read More

[Session Video] Game of Fives: How to Win on TV and Digital in 5 Minutes

by Vi Paynich on Oct 14, 2016 12:00:00 AM D2C Convention, Digital Marketing, DRTV, Masters Series

On Wednesday, September 14, at the D2C Convention, marketing professionals attended the Masters Series session, Game of Fives: How to Win on TV and Digital in 5 Minutes led by moderator Ava Seavey, Avalanche Creative Services. During this very informative hour, Seavey and panelists Maria Kennedy (Discovery Communications), Kate Malevich (Mercury Media), and Susan McKenna (Hairclub and Bosley) discussed a little-known alternate-length spot in DRTV and Digital: the five-minute format.

Want to learn how these leading industry experts have been able to use this alternate-length format—or “mini-mercials”—to generate greater response?

Read More

How Social Media Can Make or Break Your Brand

by Marsha Friedman on Oct 10, 2016 12:00:00 AM Digital Marketing

Often—much too often in my view—I talk with CEOs who are still resistant to getting involved with social media. It’s as if they view sites such as Facebook and Twitter as little more than pesky annoyances that are irrelevant to what they do.

They fail to recognize just how powerful social media can be as a tool that allows them to promote their brands, communicate with customers, and handle damage control when complaints come tumbling in.

Read More

Christmas in October: Pros & Cons of Early Holiday Sales

by Monica Eaton-Cardone on Oct 3, 2016 12:00:00 AM Digital Marketing, e-Commerce, Retail, Support Services

At this point, it’s somewhat of a cliché to comment that “the holidays just keep getting earlier each year.”

This year, the holiday shopping season crept right up into the end of the back-to-school season, with Walmart releasing its “25 Hottest Toys for the Holidays 2016” list on September 1. Now we have to ask—what are the benefits to retailers to continue pushing holiday shopping earlier, and is there a downside?

Read More

[VIDEO] Giant Spoon’s Mikael Greenlief Focuses on Connected Storytelling During D2C Keynote

by Vi Paynich on Sep 28, 2016 12:00:00 AM D2C Convention, Digital Marketing, Consumer Behavior

“Right now, we’re in a moment in the industry where we have more data on consumers than ever before,” said Mikael Greenlief, Director of Strategy at Giant Spoon, during the keynote luncheon at the 2016 ERA D2C Convention. “Ninety percent of all consumer data has been captured in the last two years.” Because marketers have access to this data, he also noted that they are now able to connect with consumers on different levels more so than what they had traditionally been able to do in the past.

Read More

How to Know You’re Getting the Most Out of Social Media Marketing

by Toni Tantlinger on Sep 26, 2016 12:00:00 AM Digital Marketing

Businesses, professionals and others who use social media to promote a brand often are unsure whether what they’re doing is effective.

Their usual ways of measuring success—such as how many leads or sales were generated—don’t really apply and that leaves them puzzled.

Read More

Protecting a Brand in Cyberspace

by Jeffrey D. Knowles, Marcella Ballard, and Justin E. Pierce on Sep 23, 2016 12:00:00 AM Advocacy, Digital Marketing, e-Commerce

Protecting one’s brand today requires more foresight and vigilance than ever. The Internet and cutting-edge technologies enable individual infringers to attain wide distribution of counterfeits with decreased chances of detection. Whether creating multiple accounts to sell counterfeit goods on popular e-commerce platforms or dealing in trade secrets and stolen intellectual property through the anonymity of the “dark web,” infringers have multiple ways to maximize profits while minimizing manufacturing costs and the risk of getting caught. Here are some trends worth noting in intellectual property and brand protection for 2016.

Read More

Navigating Amazon’s River of Data

by Ranjit Mulgaonkar and Nathan Grimm on Sep 20, 2016 12:00:00 AM Digital Marketing, e-Commerce

E-commerce activity in the United States reached a tipping point last year, according to the Commerce Department and Internet Retailer, with online sales taking a double-digit share (10.6 percent) of 2015’s more than $3 trillion in total retail sales for the first time, up from 9.8 percent in 2014. Total North American e-commerce sales reached $341.7 billion in 2015, and one company—Amazon—claimed a whopping 28 percent of that figure.

Read More

One Thing Leads to Another

by Rick Petry on Sep 19, 2016 12:00:00 AM Digital Marketing, DRTV, Consumer Behavior

At the tender age of 16 I took my first job: pumping gas at a service station. While the adjoining carwash was already automated, the idea that I might no longer be needed came as a surprise. My initial response was, “No way are people going to pump their own gas and stick a credit card in a machine.”

Fast-forward to today, and it’s a shock there isn’t a sketch of my adolescent self in the dictionary next to the word naïve.

Read More

ERA Reveals 2016 Moxie Award Winners

by Vi Paynich on Sep 16, 2016 4:03:01 AM D2C Convention, Moxie Awards, Digital Marketing, DRTV, Radio

ERA has announced the winners for the 2016 ERA Moxie Awards, honoring the best in marketing excellence. The winners were unveiled during the 2016 ERA Moxie Awards Gala held on Thursday, September 15, at the Wynn Hotel in Las Vegas, which closed out the ERA D2C Convention.
Read More

[D2C Recap] Wednesday Marked the Opening of the Show Floor, Giant Spoon Keynote

by Vi Paynich on Sep 15, 2016 1:55:25 AM D2C Convention, Digital Marketing, DRTV, Masters Series

On Wednesday, ERA opened the show floor featuring exhibits, expanded education, a special keynote presentation, as well as the return of the InventHelp-INPEX New Product Showcase.

The Think Tank hosted five Masters Series sessions, with the first one focusing on Game of Fives: How to Win on TV and Digital in 5 Minutes.
Read More

[D2C Recap] Masters Series Sessions and Industry Women’s Council Highlight Day 1

by Vi Paynich on Sep 14, 2016 3:00:00 AM D2C Convention, Digital Marketing, DRTV, Masters Series

Day 1 of the 2016 ERA D2C Convention began with power meetings and Masters Series sessions. The Meet and Greet Lounge was the hot spot for closing lucrative business deals, while Petrus 2 was the place for expanding one’s marketing acumen.

ERA presented six 60-minute sessions covering such topics as direct response marketing basics, mobile, affiliate marketing, cross-channel attribution, omnichannel marketing.
Read More

[Session Spotlight] Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing

by Vi Paynich on Sep 12, 2016 12:00:00 AM D2C Convention, Digital Marketing, DRTV, Masters Series

With marketing changing at breakneck speed, the industry faces a new challenge: how do you keep up with the latest trends, separate what is meaningful, and plan for today and for the future?

On Thursday, September 15, Koeppel Direct’s Peter Koeppel will present this special 45-minute Masters Series session, culling insights from over 100 of the latest studies and articles to identify the key trends that are helping innovative marketers leverage success.

Read More

European and U.S. Sales Tax Laws for Online Merchants

by Monica Eaton-Cardone on Sep 7, 2016 12:00:00 AM Digital Marketing, e-Commerce, International

Collecting and remitting sales tax is just one of the many responsibilities online merchants must deal with. Here is a basic outline of what merchants need to know and tips on abiding by local laws.

U.S. Sales Tax Laws

Determining which sales are subject to U.S. sales tax laws is pretty straightforward, thanks to a concept referred to as ‘nexus.’

Read More

3 Reasons Why You Should Visit the Learning Lounge at the D2C Convention

by Vi Paynich on Sep 2, 2016 12:00:00 AM D2C Convention, Digital Marketing, DRTV, e-Commerce

If you’re still finalizing your schedule for the D2C Convention, be sure to reserve some time for education. This year, the Learning Lounge will feature three one-hour sessions, highlighting such topics as payment processing, the LIVE marketing channel, and counterfeiting. These sessions will take place on Wednesday and Thursday in the D2C Learning Lounge located in the Latour Ballroom.
Read More
Get a2bFilfillment's FREE Ultimate Guide to Fulfillment e-Book
 
Subscribe for tips on how to grow your direct response marketing business!
Subscribe Now!

Follow Us

New Call-to-action

Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.