ERA Names Thane Direct CEO Amir Tukulj as 2016 Marketer of the Year

by Steve Syatt on Sep 1, 2016 12:00:00 AM D2C Convention, Moxie Awards, Digital Marketing, DRTV, e-Commerce

ERA announced that Amir Tukulj, CEO of Thane Direct, as recipient of the 2016 Marketer of the Year award. This award recognizes an executive or company that has clearly shown outstanding success over the past year. Thane and Tukulj will be honored during the 2016 ERA Moxie Awards Gala to be held Thursday, September 15 in conjunction with the 2016 ERA D2C Convention at the Wynn Hotel in Las Vegas. 

As CEO of global direct response leader Thane Direct, Tukulj presides over the company’s worldwide operations.

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3 Ways to Earn Loyalty with Millennials

by Kate Hogenson on Aug 31, 2016 12:00:00 AM Digital Marketing, e-Commerce, Consumer Behavior

Contrary to popular belief, millennials, a demographic that spends an estimated $600 billion each year, are willing to be loyal to brands and in fact, even more interested in loyalty programs than previous generations.

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Using Tech to Tell Stories

by Jessica Hawthorne-Castro on Aug 25, 2016 12:00:00 AM Digital Marketing, DRTV, e-Commerce

The idea of telling a complete, comprehensive brand story across multiple advertising mediums and mechanisms isn’t new, but it is an area that more marketers are examining in their attempts to engage today’s distracted consumers. Equipped with myriad tools for researching, finding, and buying goods online and offline, today’s consumers demand an omnichannel experience that’s as seamless as it is effective.

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[SESSION SPOTLIGHT] How to Use Online Video to Master User Engagement

by Jack Haanraadts on Aug 24, 2016 12:00:00 AM D2C Convention, Digital Marketing, DRTV, Masters Series

Do you want to know how you can use online video to boost traffic to your brand’s website? Do you ever wonder what type of content will not only attract viewers to your site, but also keep their attention? Renowned direct response expert Collette Liantonio, President and founder of Concepts TV Productions, and Social Media expert Stephanie Siewert of Marketing Maven, will answer these questions during the 2016 ERA D2C Convention, September 13-15 at the Wynn Hotel in Las Vegas.

On September 14, Liantonio and Siewert will present the Masters Series session, “How to Use Online Video to Master User Engagement.” Their presentation will provide expert insight on how to use the power of online video to create engaging content.

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4 Ways to Fix Poor Product Content that Is Costing You Money in Commerce

by Rick Chavie on Aug 12, 2016 12:00:00 AM Digital Marketing, e-Commerce, Retail

Two of the most frustrating online shopping experiences for a consumer are when an online search brings up the wrong products or brings up what appears to be the right product, but the search results lack the attributes and descriptions needed to close the sale. Unfortunately, failure to make products easily searchable or to convert the sale is often due to poor product content. This is a problem that is all too common for a wide range of retailers from online only to large omnichannel chains. For those commerce players that get it right, there is a clear path to differentiation and improved conversions.

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Mark Your Calendars: ERA Unveils New Webinar Series

by Jim Perrus on Aug 9, 2016 12:00:00 AM ERA News, Committees & Councils, Digital Marketing

One of the benefits of ERA membership is that we provide educational opportunities that are unmatched in the direct-to-consumer industry.
 
Marketing Maven, one of ERA’s long-time supporters, is continuing its social media webinar series to help you take the next step with your social media campaign. ERA’s Membership Committee and Digital Council are co-sponsoring the one-hour webinars.

Following is the full list of 2016-2017 webinars.

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[SESSION SPOTLIGHT] Cross-Channel Attribution: Avoiding the Risks to Reap the Rewards

by Vi Paynich on Aug 4, 2016 12:00:00 AM D2C Convention, Digital Marketing, DRTV, Masters Series

In today's complex omnichannel and multi-device world, evolving the attribution of your digital media has never been more important. To accurately measure the impact of online advertising and the effectiveness of your campaigns, it is crucial to have a holistic approach. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks.

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Let’s Get the Conversation Started!

by Vi Paynich on Aug 3, 2016 12:00:00 AM ERA News, Digital Marketing

ERA wants the direct-to-consumer marketing community to get more social. Do you have a hot topic you want to share with your fellow ERA members? Would you like others to weigh in on your question? Would you like to post something about your latest DR campaign? Or, are you looking for information about our events?

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What’s Millennial Brand Loyalty Worth to You?

by Matthew Katz on Aug 2, 2016 1:23:34 AM Digital Marketing, e-Commerce, Consumer Behavior, Support Services

Millennials make up an increasingly significant piece of the global spending pie. A study from the Dartmouth Center for Marketing Research estimated that Millennials born between 1980 and 2000 possessed a spending power of $2.45 trillion worldwide in 2015. As the younger portion of the generation begins to control more money and become more financially independent, that number is expected to rise, and businesses want to be there when it does.

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What Amazon Knows About Membership

by Robbie Kellman Baxter on Jul 25, 2016 12:00:00 AM Digital Marketing, e-Commerce, Retail

Amazon Prime Day is the best day of the year for many bargain shoppers—thousands of deep discounts for one day only.

And if you are an Amazon Prime member with (at least) one of these Amazon Dash Buttons, congratulations. You are on the vanguard of the Physical Membership Economy.
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How One Small Change Can Increase Reviews 4X

by Matt Parsons on Jul 22, 2016 12:00:00 AM Digital Marketing, e-Commerce

Thanks to technology like one-click payments and data-driven product recommendations, it’s now easier than ever to buy multiple products in one fell swoop. In fact, approximately 60 percent of the transactions that come across our platform have more than one product in the order.

But while shoppers are purchasing more than one item at a time, retailers traditionally haven’t successfully collected reviews on all of those products.
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New Consumer Study: How Much Will Parents Spend on Back-to-School Items?

by RetailMeNot, Inc. on Jul 21, 2016 12:00:00 AM Digital Marketing, e-Commerce, Consumer Behavior, Retail

RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, has released a new study titled, “Back-to-School Cheat Sheet: Consumer Trends and Insights for Retailers,” that explores the shopping habits of parents as they prepare for their students’ return to the classroom.
 
Following are a few interesting statistics.

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Unsure About Digital Marketing? These Cold, Hard Numbers Will Turn You

by Sean Fay on Jul 19, 2016 12:00:00 AM Digital Marketing

Sometimes you just need a hard kick on the backside to get moving…

… even when you know you’ve got to act. Fast.

That’s true for marketers like you and I too.

You hear impressive stories of video doing wonders for lead gen and conversion. About video earning brands massive exposure as part of an integrated advertising approach.

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ERA Breaks Further Into Digital With a Grow.co Partnership

by Bethany Adams on Jul 13, 2016 12:00:00 AM ERA News, Digital Marketing, DRTV

The mission of ERA has and continues to be helping our members and the direct-to-consumer marketing community to bridge the gap between traditional DR and digital marketing. We want to aid the industry in adapting to the omnichannel world and in becoming titans of digital marketing—just like we have done with video.  

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How to Keep Affiliates Happy and Producing

by Greg Shepard on Jul 12, 2016 12:00:00 AM Digital Marketing, e-Commerce

If your affiliates aren’t happy and getting what they need from you, they’re not going to put their best effort in, which sadly, will result in a less than stellar affiliate program. In a way, it’s like hoping your employees will support your “best place to work” bid when your benefits consist of a referral to social services.

In other words, you can’t blow off your affiliates and expect them to return the favor with an awesome effort. It’s just not going to happen. So how can you get the best out of them?

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Millennials & Mobile Banking: Shaking Up Traditional Banking

by Matthew Katz on Jul 11, 2016 12:00:00 AM Digital Marketing, e-Commerce, Support Services

There are 80 million Millennials in the U.S. alone. Individuals born between 1980 and 2005 are increasingly having a major influence on a number of industries, but perhaps none more than that of banking. From choosing digital banking over the traditional “consumer-teller” practice to eschewing banks altogether, it’s clear that Millennials have put banks on notice. With the growing amount of money Millennials control, banks, now more than ever, must find a way to engage with and provide what this generation is looking for or risk losing it for good.

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Social Media Marketing for B2B and B2C Businesses Has Its Differences

by Bernard Perrine on Jul 8, 2016 12:00:00 AM Digital Marketing

In today’s technological and social media-driven world, businesses of all kinds establish a social media presence in order to connect with possible customers and establish a brand presence within the vastness of the internet. However, the strategy that goes behind developing these internet personalities can differ.

One of the biggest factors impacting strategy is business-to-business company versus business-to-consumer company.
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ERA’s TV Council Explores Online vs. TV on June 30 Call

by Caitlin Haire on Jun 28, 2016 12:00:00 AM Committees & Councils, Digital Marketing, DRTV, e-Commerce

Join the TV Council this Thursday for our monthly call as we tackle the topic, Online vs. TV. We’ll take a deep dive into questions such as, “What level of online activity are agencies and marketers utilizing to reach the consumer in a television environment that is becoming even more fragmented?” and “What does that offline/online relationship look like, and how does that affect the overall campaign ROI?”

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A Boomer’s Guide to Snapchat

by Peter Koeppel on Jun 23, 2016 12:00:00 AM Digital Marketing

Early this year Statista reported that apps available in the Google Play store had surpassed 2 million choices, so breaking through is a rarified feat akin to successfully scaling Mt. Everest. Enter Snapchat, which, according to its own reports, has 100 million daily active users that represent some 18 percent of all U.S. social media users. Snapchat allows users to send photos and videos that disappear after a few seconds of the intended recipient viewing them. Alternatively, users can add their images to craft their own personalized “story,” which consists of a 24-hour archive that can be served up to the world or just to those who follow an individual’s feed, before it, too, “disappears.”

Baby boomers, already weary from trying to keep up with LinkedIn, Facebook, Twitter, and the like, may wonder—what is all the fuss about? And, as marketers and advertisers may wish to know: are their opportunities to leverage the popular platform to reach younger audiences, such as the demographic aged 18-24 who comprise nearly half of the app’s audience?

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Millennials & Mobile Payments: What Is the Price of Convenience?

by Matthew Katz on Jun 21, 2016 12:00:00 AM Digital Marketing, Consumer Behavior, Support Services

We live in an age of accelerated technological advancement. With everything they need right at their fingertips, Millennials are having a major influence on a rapidly evolving consumer landscape. A force of 80 million Americans born between 1981 and 2005 with real spending power increasingly prefer mobile payments via smartphones and tablets over brick-and-mortar shopping. Gone are the days of hanging out at the mall. This trend is changing not only the way merchants must connect with customers, but how goods and services are being bought and sold on a grand scale.

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ERA’s Digital Road Show in Austin Is a Success!

by Jim Perrus on Jun 16, 2016 12:00:00 AM ERA News, Digital Marketing

On the heels of a strategic alliance with the Internet Retailer Conference and Exhibition (IRCE), ERA has continued to increase its focus on e-commerce retail by debuting the Digital Road Show Series in Austin, Texas. This series gives traditional direct response industry leaders an exclusive opportunity to connect with e-commerce companies in growing markets such as Austin.
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VR-commerce: The Evolution of Digital Payments

by Joe Kleinwaechter on Jun 14, 2016 12:00:00 AM Digital Marketing

Time and again, emerging technologies have helped redefine the shopping experience. Soon after desktop computers introduced the idea of online shopping, smartphones, and tablets ushered in an era of mobile commerce (m-commerce) that has since captivated consumers. In 2015, m-commerce accounted for roughly one-third of all online sales.

But while retailers look to take advantage of this growing trend, yet another innovative piece of technology sits on the horizon, promising to change shopping as we know it.

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The Classically Great Salesman’s Guide to Video Conversions

by Sean Fay on Jun 13, 2016 12:00:00 AM Digital Marketing

Writing and creating videos might sound like fun and games, but if you’re looking for a return on all that time and money…

…best to heed the advice from folks who know how to persuade.

Those who know how to get “yes’s” and measure a return on their efforts.

The ones many of us have grown to hate at our doors over the years…

The ones on TV telling you “But wait…there’s more!”…

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Best Content Marketing Strategies to Boost Sales Conversions

by Monica Eaton-Cardone on Jun 7, 2016 12:00:00 AM Digital Marketing

By now, most businesses involved in both B2B and B2C sales understand the value of content marketing. By providing consistent content via platforms including social media, blogs, white papers, videos, and infographics, companies can engage their customers with the kind of information that boosts traffic and drives sales.

However, businesses need to leverage that content effectively in order to yield results.

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[Opinion] This Year, Politics Is All a-Twitter

by Bernard Perrine on Jun 6, 2016 12:00:00 AM Digital Marketing

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.

In case you hadn’t noticed, we’re in the midst of a presidential election. Donald Trump is the Republican Party nominee and Hillary Clinton and Bernie Sanders are battling to be the last candidate standing for the Democrats. Much has been written about the uniqueness this season of the people vying for office: brash businessman and reality TV star Trump; Vermont’s junior senator, Sanders, who has only officially been a Democrat since last year; and Clinton, plagued by email scandals and more. But for all the dramatic twists and turns that have played out in the news, one thing that hasn’t been touched on greatly has been the role social media has taken.

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Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.