Friday Forecast: Are 'Alternative Facts' an Extreme Form of Sales Puffery?

by Colleen Ferrier and Rick Petry on Jan 27, 2017 9:00:00 AM Direct Response

Welcome to the First - Friday Forecast

Direct marketing veterans Colleen Ferrier and Rick Petry have teamed up and will be providing a weekly insight each Friday here on the ERA blog. Together, we’ll examine a current trend and discuss its potential implications for society and the marketing community. We know you are busy, so we will offer succinct, topical insights that can be read in four minutes or less.

First up: ARE ‘ALTERNATIVE FACTS’ AN EXTREME FORM OF SALES PUFFERY?

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