DRTV Goes Amish

by Jeff Meltzer on Jan 15, 2015 3:00:00 AM DRTV, ERA 25th Anniversary

As part of our ongoing “Memory Lane” series commemorating ERA’s 25th anniversary, here is a funny industry story from Jeff Meltzer of Meltzer Media Productions.

I was contracted to shoot a short-form campaign for the Heat Surge Amish Fireplace. The fireplaces are made in Middlefield, Ohio, in the heart of the fourth-largest Amish community in the world.

Very few people have ever been allowed to shoot the Amish on video. According to Amish custom, the use of and appearance in any photography is not allowed because it promotes vanity. We were told to only shoot the Amish workers making fireplaces from the sides, and only shoot them while they were working.
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What Does St. Peter Have to Do with DRTV?

by Steve Ober on Jan 7, 2015 8:00:00 PM DRTV, ERA 25th Anniversary

As part of our ongoing “Memory Lane” series commemorating ERA’s 25th anniversary, here is a funny industry story from Steve Ober of Ideal Living, LLC.

When I was first introduced to the DRTV industry more than 20 years ago, I found myself searching for an anecdotal story illustrating to others exactly what my job was in writing and producing infomercials. The following joke sums it up...

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Attention ERA Members: Take a Walk Down Memory Lane!

by Megan Becker on Jan 6, 2015 1:12:00 PM ERA 25th Anniversary

To commemorate the Electronic Retailing Association’s 25th anniversary, we need your help by providing fun memories for ERA Memory Lane. Send us your favorite anecdote about ERA, the industry, DR products or people from the past 25 years and look out for your story as we celebrate this important milestone of direct response excellence!

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.