The Passing of "Product Queen" and ERA Member Arline Kramer

by ERA Staff on Mar 23, 2017 10:43:00 AM ERA News

Arline Kramer, longtime DR marketer and “Product Queen” of Remarkable Products International, Inc., passed away suddenly on Monday night in Chicago, where she was attending the International Home + Housewares Show. She was 58.

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Electronic Retailing Association Welcomes New Member: Evine

by Lindsay Emow on Feb 10, 2017 12:00:00 PM ERA News, Member News

The Electronic Retailing Association is excited to announce our newest member, Evine– a company that is pushing the boundaries of retail, merging entertainment, education and community to create a multiplatform video commerce experience.

Evine leverages digital platforms, including television, online and mobile, to create an immersive shopping experience centered around video commerce. Visitors can discover an exciting array of exclusive, proprietary and name brands and products, including Paula Deen, Vanessa Williams, Donny Osmond, Waterford Crystal, Beekman 1802, CoverFX and more. Highlighting the creators and designers behind the products, Evine is able to bring the brands’ stories to life using video as their primary vehicle.

“Evine is an extraordinary company that has quickly burgeoned into a major new force in our industry. We are extremely proud to welcome Evine to our association,” said Chris Reinmuth, President and CEO of Electronic Retailing Association.

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Mark Your Calendars: ERA Continues Webinar Series

by Jim Perrus on Jan 12, 2017 8:00:00 AM ERA News, Committees & Councils, Digital Marketing

One of the benefits of ERA membership is that we provide educational opportunities that are unmatched in the direct-to-consumer industry.
 
Marketing Maven, one of ERA’s long-time supporters, is continuing its social media webinar series to help you take the next step with your social media campaign. ERA’s Membership Committee and Digital Council are co-sponsoring the one-hour webinars.

Following is the full list of 2017 webinars.

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ERA's Network NYC Success!

by Jim Perrus on Dec 28, 2016 12:00:00 PM ERA News

On December 14, ERA was excited to welcome many members as well as industry newcomers to Network NYC at the Madison Square Tavern. ERA holds events throughout the year aimed at creating opportunities for attendees to meet professionals from all areas of the industry including marketers, media agencies, inventors, producers, fulfillment, distribution and more! This year's event was a successful evening filled with great networking and formal introductions.

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Celebrating the Holidays with ERA!

by Lindsay Emow on Dec 23, 2016 10:00:00 AM ERA News

As 2016 comes to a close, ERA staff are reflecting on the amazing year we have had. We are excited for the new year ahead of us and all the future work there is to do. Before we get a running start on 2017 we are fortunate enough to take a few days away to spend with our families over the holidays. We asked the ERA what their favorite holiday traditions were that they would be taking part in over the break!

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What Are You Thankful For?

by Lindsay Emow on Nov 23, 2016 11:00:00 AM ERA News

Sometimes life gets the best of us and time flies by so quickly that we forget about the things we are grateful for. Thanksgiving gives us all a time to pause and reflect about those important people, things, and successes that we are most thankful for. With many changes that have happened with the Electronic Retailing Association this year, it is so important to take a step back and remember all that we should be thankful for.


We asked each one of our staff members what they were most thankful for this Thanksgiving Holiday.

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Why Maine? Why Not!

by Jim Perrus on Oct 19, 2016 12:00:00 AM ERA News, DRTV

Some people might be surprised why so many direct response companies are based in the great state of Maine. I traveled to Maine recently (It was my first trip and won’t be my last) to find out.

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ERA is a Participatory Sport

by Rick Petry on Sep 30, 2016 12:00:00 AM ERA News

Whether you’re new to the Electronic Retailing Association (ERA) or a veteran, the question of how to make the most of one’s membership is always pertinent. And as the association enters its second quarter-century, the industry faces a paradoxical conundrum: On the one hand, direct response television (DRTV), the advertising strategy that has long defined the group, has reached such a level of maturity that it is now embraced well beyond the confines of the association and the practitioners within it. Meanwhile, the digital age that dominates most of today’s marketing conversations remains in a constant state of change.

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2016 D2C Convention: Thanks for the Memories!

by Vi Paynich on Sep 29, 2016 12:00:00 AM D2C Convention, ERA News

The 2016 ERA D2C Convention may be in our rearview mirrors, but the memories will live on in pictures! Visit the ERA Events Facebook page and our Youtube channel to check out some of the best moments from this year’s annual conference.

D2C Show Photos

D2C Golf Tournament Photos

Moxie Awards Gala Photos 

Education Session Recordings

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D2C Attendees Tee Off in the Desert

by Vi Paynich on Sep 13, 2016 12:00:00 AM D2C Convention, ERA News

 

To mark the beginning of the 2016 D2C Convention, ERA hosted an inaugural Golf Tournament at Painted Desert Golf Club on Monday. Players had a chance to enjoy the picturesque views, while testing their endurance on the greens. Congratulations to tournament winners Joel Crannell and Loren Crannell (Moulton Logistics Management), Greg Kent (Medallion Enterprises), and Doug Kline (Alorica). Kudos to Matt Cass (World Pack USA, LLC) who won longest drive and closest to the pin.

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Lindsey Carnett Named 2016 ERA Volunteer of the Year

by Steve Syatt on Sep 9, 2016 12:00:00 AM D2C Convention, ERA News, Moxie Awards, DRTV

On Thursday, September 15, ERA will honor Marketing Maven CEO and President Lindsey Carnett with its ERA Volunteer of the Year Award. Carnett will receive the recognition as part of the 2016 ERA D2C Convention’s Moxie Awards Gala at the Wynn Hotel, Las Vegas.

The ERA Volunteer of the Year Award recognizes members for their extraordinary contributions to the association.

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STiKi CEO Sees ERA’s D2C as Ideal Venue for Sharing New Ideas

by Steve Syatt on Sep 8, 2016 12:00:00 AM D2C Convention, ERA News, Masters Series

Robin Shapiro, Chief Executive Officer of STiKi, says ERA D2C is Right for Us:

“At STiKi, we offer DRTV marketers a mobile engagement tool that’s boosting their return on investment. Because ERA’s D2C Convention is THE meeting place for DRTV pros, it’s exactly where we want to be to spread the word about our new offerings” said Shapiro.
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Dan Danielson to Receive ERA Lifetime Achievement Award at 2016 D2C Convention

by Steve Syatt on Aug 19, 2016 12:00:00 AM D2C Convention, ERA News, Moxie Awards, DRTV

ERA has named Dan Danielson, Co-Chairman of Mercury Media, as the recipient of the 2016 ERA Lifetime Achievement Award. Danielson will be honored during a special presentation at the Moxie Awards Gala, which will take place on Thursday, September 15, in conjunction with the 2016 ERA D2C Convention.

The ERA Lifetime Achievement Award is awarded to a deserving member whose career achievements have had a profound impact on the industry.
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ERA Launches The Industry Women’s Council

by Jim Perrus on Aug 11, 2016 12:00:00 AM D2C Convention, ERA News

ERA is pleased to announce the newest addition to its Committee & Council lineup, The Industry Women’s Council. This is a new group consisting of women in the industry. The council will first meet in person at the 2016 ERA D2C Convention (Tuesday, September 13 – 2:00 p.m. – 3:00 p.m. PT in Palmer 2 Room at the Wynn Hotel Las Vegas). We will then meet on a monthly basis via conference call and in person at The Great Ideas Summit in Puerto Rico.  

The council will allow women an opportunity to meet and collaborate on mutual issues and share their perspectives and insights on a variety of business topics and best practices. Monthly calls frequently will feature a guest speaker.
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Mark Your Calendars: ERA Unveils New Webinar Series

by Jim Perrus on Aug 9, 2016 12:00:00 AM ERA News, Committees & Councils, Digital Marketing

One of the benefits of ERA membership is that we provide educational opportunities that are unmatched in the direct-to-consumer industry.
 
Marketing Maven, one of ERA’s long-time supporters, is continuing its social media webinar series to help you take the next step with your social media campaign. ERA’s Membership Committee and Digital Council are co-sponsoring the one-hour webinars.

Following is the full list of 2016-2017 webinars.

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Let’s Get the Conversation Started!

by Vi Paynich on Aug 3, 2016 12:00:00 AM ERA News, Digital Marketing

ERA wants the direct-to-consumer marketing community to get more social. Do you have a hot topic you want to share with your fellow ERA members? Would you like others to weigh in on your question? Would you like to post something about your latest DR campaign? Or, are you looking for information about our events?

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Membership ‘Is’ the Reward!

by Bill Southwick on Aug 1, 2016 12:00:00 AM D2C Convention, ERA News, Committees & Councils

We live much of our lives today in a wonderful fantasy world where we can create the physical images of many of the folks we do business with every day. Our intensive use of email, text, and phone allow us to achieve the business requirements our jobs demand, as well as some social pleasantries without ever seeing the other person.

During these exchanges, we recall images of the people we are dealing with from our past face-to-face encounters with them. While this practice alone can conjure up some rather bizarre, humorous, or best forgotten memories, we still have a clear picture of who we are communicating with.

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Internet Marketing Inc.’s Michael Montgomery Shares ‘Why D2C Is Right for Me’

by Steve Syatt on Jul 27, 2016 12:00:00 AM D2C Convention, ERA News

Michael Montgomery, Vice President Business Development for ERA member Internet Marketing Inc., says ERA D2C is Right for Me:

“D2C is a must-attend for any industry executive or company that wants to know where the industry is and where it’s headed. D2C is instrumental for companies seeking out partnerships or clients that will help them grow their business," said Montgomery.
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ERA Breaks Further Into Digital With a Grow.co Partnership

by Bethany Adams on Jul 13, 2016 12:00:00 AM ERA News, Digital Marketing, DRTV

The mission of ERA has and continues to be helping our members and the direct-to-consumer marketing community to bridge the gap between traditional DR and digital marketing. We want to aid the industry in adapting to the omnichannel world and in becoming titans of digital marketing—just like we have done with video.  

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What ERA Membership Has Brought Me

by Curtis Kleinman on Jun 29, 2016 12:00:00 AM D2C Convention, ERA News, Committees & Councils

Here are four key benefits that my membership with the Electronic Retailing Association has brought my company and me.

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Giant Spoon to Keynote 2016 ERA D2C Convention

by Vi Paynich on Jun 20, 2016 12:00:00 AM D2C Convention, ERA News

ERA is excited to announce that Mikael Greenlief, director of strategy at Giant Spoon, will present this year’s D2C keynote presentation entitled, Connected Storytelling - Leveraging Digital and Data to Move Beyond Powering Ads, on Wednesday, September 14, 2016 at the Wynn Las Vegas.

Regarded as an everything agency, Giant Spoon embraces the digital culture and believes in an idea-centric strategy, where the idea is the strategy amplified through content, technology, and media. MediaPost honored Giant Spoon as “Creative Agency of the Year” for 2014 and 2015.

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ERA’s Digital Road Show in Austin Is a Success!

by Jim Perrus on Jun 16, 2016 12:00:00 AM ERA News, Digital Marketing

On the heels of a strategic alliance with the Internet Retailer Conference and Exhibition (IRCE), ERA has continued to increase its focus on e-commerce retail by debuting the Digital Road Show Series in Austin, Texas. This series gives traditional direct response industry leaders an exclusive opportunity to connect with e-commerce companies in growing markets such as Austin.
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What’s ERA Good For, Anyway?

by Chuck Wilkins on Jun 10, 2016 12:00:00 AM ERA News, Committees & Councils, ERSP, Advocacy

If you have worked in electronic retailing for any amount of time, you have either asked this question or been asked by someone in the industry. It’s an appropriate question to ask. We face a period of change. Our industry, our association, and even our companies are changing, and it is not always clear that the strategies that have worked for the past 25-plus years will remain viable.

So, what is ERA good for? The answer is many of things, especially in times like these.

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ERA Invites D2C Attendees to Tee Off in the Desert

by Electronic Retailing Association on Jun 8, 2016 12:00:00 AM D2C Convention, ERA News

ERA is hosting the D2C Golf Tournament during the 2016 ERA D2C Convention. Join us on Monday, September 12 at the Painted Desert Golf Club in Las Vegas for what’s sure to be a fun and relaxing day on the greens.

Established in 1987, Painted Desert Golf Club Las Vegas boasts a 6,781-yard layout that is regarded as the original desert-style layout in Las Vegas.

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Let’s Talk About Order Attribution on a Drive-to-Web Campaign

by Shannon Nelson on Jun 1, 2016 12:00:00 AM ERA News, Committees & Councils, Advocacy, DRTV

In DRTV, you’ve probably worked on a campaign that includes a URL in the commercial. Because who doesn’t have a website these days?! If you haven’t worked on a campaign of this nature, you’ve seen a spot on TV with a URL, so you know this call-to-action is here to stay. In fact, it’s growing!

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.