This year’s ERSP Summit will feature two of the Federal Trade Commission’s leading enforcement officials: Lois Greisman, Associate Director of Marketing Practices, and Frank Gorman, Assistant Director of the FTC’s Division of Enforcement.
In 2017, in addition to its case work, the Electronic Retailing Self-Regulation Program (ERSP) worked towards creating greater visibility for the program and continued to seek out new opportunities for advertising self-regulation.
Last year, ERSP attended several events and webinars, including LeadsCon Las Vegas, the Republican Attorneys General Association’s ERC Meeting, Conference of Western Attorneys General (CWAG) Annual Conference, DSA Business & Policy Conference 2016, ERA’s Government Affairs Committee, ERA’s Great Ideas Summit and D2C Convention, and Social Media Week NYC. ERSP also hosted its annual Summit in May, which was highlighted by a one-on-one interview with FTC Commissioner Terrell McSweeny and remarks from the Commission’s Director of Marketing Practices, Lois Greisman.
It’s nice to finally meet you after all the bumpy election action we saw last year. I am expecting 2017 to be “Yuge”!
No really, the Trump administration is just getting started with all its ideas and policies. In the signature words of our President Elect “we have to figure out what’s going on."
In order to have a smooth transition through these changes, I have prepared this “beautiful” Direct Response cheat sheet just for you. As we now say in Washington, it’s “Bigly” (or “Big League” depending on whom you ask).
So 2017 let’s do this!
Last July the ERA Government Affairs Committee held a webinar that covered important information regarding consumer protection.
For those unable to attend the live webinar, the Government Affairs Committee is pleased to share the recording for your convenience.
For many years, the Electronic Retailing Self-Regulation Program (ERSP) has been recognized as an effective means to self-regulation by industry members, regulators, and legislators. Now, the program that helps to build consumer confidence in advertising has gained recognition for its recent expansion into covering lead generation marketing by the staff of the FTC.
There was a lot of interesting dialogue regarding advertising self-regulation at the ERA D2C Convention in Las Vegas earlier this month. ERSP Director Peter Marinello moderated a Masters Series panel entitled, "D2R - It's Hot and It's Not What You Think." It featured Utah Attorney General Sean Reyes, Venable’s Jeffrey Knowles, Invictus’s Bill Knowlton, and Manatt’s Marc Roth.
“The truth is rarely pure and never simple.”―Oscar Wilde
The date was Feb. 11, 2003. It was colder than usual in New York City that winter morning when FTC Chairman Tim Muris stepped to the podium to address the Cable Television Advertising Bureau. Unbeknownst to those in the audience, things were about to get much chillier. Chairman Muris called everyone’s attention to the screen over his right-hand shoulder and proceeded to show an excerpt from an infomercial for “The Enforma System.” The segment featured a succession of delicious, mouth-watering foods like eggs, bacon, sausage, French-fried potatoes, fried onion rings, hamburgers, and lasagna; thin models in bathing suits and claims like, “You can eat anything you want and never, ever, ever have to diet again.”
If you have worked in electronic retailing for any amount of time, you have either asked this question or been asked by someone in the industry. It’s an appropriate question to ask. We face a period of change. Our industry, our association, and even our companies are changing, and it is not always clear that the strategies that have worked for the past 25-plus years will remain viable.
So, what is ERA good for? The answer is many of things, especially in times like these.
There was a definite buzz in the air at the ERA Government Affairs Fly-In 2016, which took place on May 25 in Washington, D.C. Not only were attendees ready to hear the latest on Operation Choke Point and FTC policy surrounding digital media, but they were also excited about discussing this year’s Presidential race and what the outcome might mean for our industry.
This year’s ERSP Summit cast a bright spotlight on self-regulation with the theme, “Self-Regulation in The Changing World of Direct Response Advertising.” On May 24, legal experts and direct response marketing professionals converged at SunTrust Headquarters in Washington, D.C., to discuss key trends and issues affecting the industry today, and take an honest look at where direct response advertising is heading. The half-day conference addressed such topics as: the regulatory focus on the lead generation and payment processing industries; recent developments at the FTC; and how emerging advertising platforms have created new challenges for the direct response industry.
ERSP is excited to announce its complete agenda for this year’s ERSP Summit event on May 24. At this year’s event, “Self-Regulation in The Changing World of Direct Response Advertising,” legal professionals and industry leaders will discuss trends in direct response advertising. During the half-day workshop, topics will include: regulatory focus on the lead generation and payment processing industries; recent developments at the FTC; and how emerging advertising platforms have created new challenges for the direct response industry.
On Tuesday, March 15, ERSP Advertising Review Specialist, Jessica Grodzki co-presented with Gayla Huber from IntegriShield at LeadsCon in Las Vegas. Self-regulation in the lead generation space has been a very topical issue for both advertisers and regulators and Jessica focused her discussion, in part, to dispel the common misconception that companies are not responsible for advertising done by third parties. Aside from obvious compliance risks, the “free” advertising marketers are receiving from third parties from unauthorized lead forms are costing them tens of thousands in missed revenue annually.
The Electronic Retailing Self-Regulation Program (ERSP) recently released its General Activity Report for the ERSP Review Program. The report discusses ERSP’s latest activities under its program to review telemarketing scripts and calls, as well as recordings of live real estate investing seminars by companies participating in its Review Program. You can read ERSP’s General Activity Reports here.
We live in a world that’s governed by complex regulations. But the rapidly growing range of marketing platforms includes everything from mass-market print advertising to highly targeted, location-based ads that are delivered directly to handheld electronic devices. The “average” consumer is getting more sophisticated, making research-based, considered purchase decisions via smartphone as opposed to impulse buys.
The Electronic Retailing Self-Regulation Program (ERSP) is looking forward to attending ERA’s D2C Convention in Las Vegas early next month. With the recent developments and news regarding advertising self-regulation, ERSP will be hosting a meeting on Wednesday, October 7th at 11:45 a.m. in the St. Julian room.
“The most powerful element in advertising is the truth.”—William Bernbach, cofounder, Doyle Dane Bernbach
I’m excited to step into the role of ERA chairman for the 2014–2015 term, and especially honored to be the first chair from the payment processing industry. One of the reasons I joined the Board of Directors and then ran for chair was that I believe in the importance of payment processing as it applies to the direct response infrastructure. Payment processing is a vital function for marketers and their companies—if you can’t accept credit cards as a form of payment, your business is likely to fail.