The Ultimate Direct Response Cheat Sheet for the Trump Era

by Bill McClellan on Jan 4, 2017 9:00:00 AM ERSP, FTC, Government Relations

Hello 2017!

It’s nice to finally meet you after all the bumpy election action we saw last year.  I am expecting 2017 to be “Yuge”!

No really, the Trump administration is just getting started with all its ideas and policies.  In the signature words of our President Elect “we have to figure out what’s going on."

In order to have a smooth transition through these changes, I have prepared this “beautiful” Direct Response cheat sheet just for you.  As we now say in Washington, it’s “Bigly” (or “Big League” depending on whom you ask).

So 2017 let’s do this!   

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The Trump Era?

by Bill McClellan on Nov 28, 2016 1:30:00 PM Government Relations

The election of 2016 is finally over.  By all accounts this campaign season was a no holds barred battle. The candidates offered contrasting visions for our country’s future that where robustly explored and vetted by the electorate.  No national consensus emerged on policy. Rather, voters split along geographic fault lines for their favored candidates.

A troubled nation, divided.    

Where are we now?

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