According to Dr. Robert Cialdini, author of the seminal marketing treatise, Influence: The Psychology of Persuasion, there is one weapon of influence that works in every culture and in every corner of the globe. What is it you may wonder? Reciprocity.
Smaller and less hectic than the annual Las Vegas conference, The Great Ideas Summit is a more intimidate and relaxing environment that helped strengthen past relationships, as well as create new ones.
ERA is pleased to salute Forbes Riley, who took time out of her busy schedule at The Great Ideas Summit to be featured as an in-studio guest for the morning show on Orlando Fox television station WOFL-TV. Forbes (as only she can) promoted our association and Great Ideas magnificently, helping to create an energetic, fun, and informative industry segment. Take a look!
The final day of The Great Ideas Summit brought thunderstorms to Orlando, but that didn’t stop the Deal-Makers inside. As the conference winded down, the networking and education continued.
The morning began in the Deal-Makers Club, as we have been calling the show floor this week. Many exhibitors continued to hold meetings within their booths and make deals before the show floor drew to a close at 3 p.m.
The second day of Great Ideas was feature-packed with plenty of networking opportunities along with valuable educational content. Among the many highlights was the Keynote by STiKi Founder and CEO Robin Shapiro. During his presentation entitled, “Ring in the New: Engaging Consumers in the Smartphone Age,” Shapiro explained that in order to reach consumers who use their mobile devices to learn and take action, marketers must deploy cost-effective smartphone strategies, including interactive text messaging, geofencing, 2D barcode incorporation, and digital coupon distribution. He said, “Properly utilized, consumer-initiated texting technology will take marketers’ prospects directly to the cash register.”
This year’s Great Ideas Summit began at sunrise with ERA’s Inaugural Golf Tournament. Players enjoyed a perfect Monday on the greens, combining a little networking with much-needed tee time. Congratulations to tournament winners Kingstar's Ed Crain (pictured middle left), Bluewater Media's Brian Fasulo (pictured far right), and their team! Thank you to sponsors Humboldt Merchant Services and Tristar Products for sponsoring this year's tournament.
The Great Ideas Summit mobile app is now live. Visit the App Store and search for “ERA Events” to download the app to your smartphone. Access the Schedule At A Glance, Exhibitors, Sponsors, Education Sessions, and Speakers—all from your touchscreen.
Here are some of the events happening on Monday, February 22…
The Great Ideas Summit 2016 is fast approaching, and you’re probably finalizing your schedule for the week. Here is a quick refresher on all the great things you can take advantage of onsite.
Leading brands can suffer reputation damage if they’re not participating in the consumer discussion about their brand. While high-profile PR disasters like “Exxon-Valdez” show us how dangerous it can be at a macro level to delay in responding to negative attention, in the world of consumer products, effective reputation management should begin at the micro level and can’t be ignored. How so?
As the industry advances into the Digital era, we continue to provide direct response marketers with the most up-to-date strategies and technology advancements. With that said, ERA is proud to announce founder and CEO of STiKi, Robin Shapiro, as the keynote speaker for The Great Ideas Summit 2016. The industry’s premier midwinter conference will take place February 22-24 at The Hyatt Grand Regency Cypress Hotel.
Shapiro, a mobile text messaging industry innovator, will ring in the new with smart strategies and great ideas for today’s smartphone world in his keynote presentation. He will be addressing attendees on Tuesday, February 23, from 12:00 p.m. – 1:00 p.m. in Grand Cypress D.
On Tuesday, February 23, author and consultant Robbie Kellman Baxter will present the Masters Series session, “The Membership Economy and Direct Response,” during The Great Ideas Summit 2016. Kellman Baxter is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue. ERA recently spoke with Kellman Baxter about her upcoming session and what attendees can expect from her presentation.
All healthy relationships are give and take. This means knowing when to support, when to be supported and, most importantly, showing appreciation for the support given. This extends to the relationships between ERA and the companies it oversees. The Diamond Partner Program is ERA’s way of showing gratitude to its most loyal customers.
Williams Worldwide Television has been a Diamond Partner since 2013. Being recognized by ERA for our support and commitment by having our name listed alongside other top companies in the industry has tremendous value in itself but it goes beyond that.
Despite the incredible growth of mobile traffic, mobile advertising is still lagging far behind when it comes to spend. As a result, the advertisers that have cracked the code are reaping the rewards because costs on mobile are far less than Desktop, ROI is higher, and the reach is far greater.
Do you have a question or two about the product claims made in your DR creative? Are you worried about any potential red flags? If so, then we highly recommend attending the Masters Series session, “Matching Claims to the Evidence: Brainstorming With the Experts,” on Tuesday, February 23 at The Great Ideas Summit 2016.
Spend an hour with our presenters and have your questions answered by seasoned legal professionals Randy Shaheen (Venable LLP) and Ivan Wasserman (Manatt).
Immersed in a fast-changing marketing environment we are accustomed to finding creative ways to reach our target audiences. We always strive to balance creative strategy with ROI to ensure our investments are aligned with our business goals. It is this method of thinking that appeals to our clients—and the reason why many remain long-term partners. We regularly ask ourselves, are we doing enough to stay engaged, relevant, and competitive?
ERA is excited to announce that a new session has been added to the education lineup at The Great Ideas Summit 2016. Adrian Vender of Internet Marketing, Inc., will present the Masters Series session, “Multi-Touch Attribution Insights for Digital Marketing” on Wednesday, February 24.
ERA has announced the lineup of Masters Series sessions that will be presented at The Great Ideas Summit 2016 set for February 22-24 at the Hyatt Regency Grand Cypress Orlando. Be sure to make room in your schedule for Great Ideas education.
Golf is said to be much more than just a leisure sport, especially when it is mixed with business. A game of golf has become the modern day business lunch and the perfect venue for deal-making. That’s why ERA is bringing a golf tournament to the deal-makers at The Great Ideas Summit 2016.
There’s an exclusive group coming to Orlando in 2016 and you can be a part of it. The Great Ideas Summit will be home to the deal-makers of the direct response industry for three action-packed days in February. This intimate conference gives attendees the opportunity to rub elbows, shake hands, and build relationships with DR leaders and influencers.
The Great Ideas Summit is the perfect place to conduct business, while enjoying the warm weather. This coming February, put away your winter coat and head to Orlando, where the direct response industry’s most influential leaders will be holding high-powered meetings, closing global deals, and gaining new insights into effective digital marketing strategies.
Need more convincing? Here are 5 reasons why you need to attend this year’s Great Ideas Summit…
Hyatt Regency Grand Cypress Resort
The Hyatt Regency Grand Cypress is unique among resorts in Orlando. Both a luxury hotel and a spectacular meeting facility, the hotel offers attendees the best of everything: a secluded and beautiful setting, superior service, diverse dining options, exclusive amenities and great golf.
The Great Ideas Summit is heading to sunny Orlando, Florida in 2016. Everybody loves Miami but I think you’ll find that Orlando, the show and the hotel all offer great opportunities for business development, deal-making and fun.
Facebook executive Becky Bui wow'd Great Ideas attendees with new ways of reaching targeted audiences in her keynote presentation From Social to Shopping - Using Facebook to Drive Conversions. She provided four tools that direct response marketers can use on the powerful social media platform to engage their customers in a more targeted way than ever before.